Tuesday, October 10, 2023

Consumer Critique: SKWAD Cleanser

 I recently had a chance to review cleansing past from SKWAD, founded by Elise Kandrac. Elise was inspired by her concern for her teenagers' self-esteem and the gender-specific nature of skincare products for young teens. Elise recognized that her children's perception of their appearance was affecting their confidence more than their actual achievements. 

I had never really used a "cleansing paste" for facial cleansing before, and it is a little different consistency than regular soap. However, it worked well, especially for my daughter, who has somewhat sensitive skin and is more prone to acne. But it definitely helped to keep her face clean without irritation.

The values of Hawaii, where Elise has family connections, strongly influenced the SKWAD brand. These values are reflected in the brand's mission. SKWAD is committed to environmental responsibility, choosing packaging and ingredients with the planet in mind. Their marine-safe formulations are custom-made, and they utilize innovative technology like recycled raw ingredients to ensure sustainability.

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