- The Dallas Cowboys are America's most popular sports team and receive more than nine million Google searches each month.
- The NFL is America's most popular sports league, with an NFL team being the most searched in 26 out of 50 states.
- MLS teams did not appear in the top five searches for any state.
A new study has named the Dallas Cowboys as the most popular sports team in America.
The analysis undertaken by leading gambling publisher CasinoReviews.net analyzed Google searches for 153 teams across the NFL, NHL, NBA, MLB, and MLS sports leagues.
They looked at the combined number of searches for each team name and nickname as well as search terms such as ‘team name score,’ ‘team name tickets,’ and ‘team name news’ to determine who are the most popular in each state.
The Dallas Cowboys were crowned as the most popular sports team in America. The NFL heavyweights solidified their nickname as ‘America's Team,’ receiving more than nine million searches on average each month across the US, of which 3.3 million searches originated from their home state of Texas. That's 200,000 more monthly searches than there are homes in Dallas with TVs.
Dallas Cowboys ranked as the most searched for sports team in four states: Texas, New Mexico, Mississippi, and Arkansas. The team also appeared among the top five most searched for teams in 31 out of 50 states.
The Philadelphia Phillies placed as the second most searched for sports team in America, with more than six million monthly Google searches. More than half (3.3 million) of these searches came from their home state of Pennsylvania.
The Phillies appeared as the most searched for sports team in three states, New Jersey, Delaware, and their home state of Pennsylvania, proving that baseball continues to hold its allure on American sports fans. Their position in the rankings makes them America's most popular baseball team.
The New York Yankees place third with more than five million Google searches dedicated to the 27-time World Series winners each month, 1.53 million of which came from their home state of New York.
The Yankees were the most popular team in a single state, Connecticut, where they garner more than 272,000 searches on average each month. They were also among the five most searched for teams in seven out of the 50 states, including New York where they came second behind Buffalo Bills.
The Atlanta Braves place as America's fourth most searched for team receiving more than 4.73 million Google searches each month on average, 1.87 million of which come from their home state of Georgia. To put that in perspective, that's more searches than there are students in every school across the state.
The Braves are the most popular team in three states, Georgia, Alabama, and South Carolina, and appeared in the top five searches for six out of the 50 states.
Miami Heat are the fifth most popular team in America with an average of 4.7 million monthly Google searches. They were the most searched for team in their home state of Florida, receiving more than 1.8 million searches each month, but failed to make the top five in any other state.
To demonstrate just how popular Miami Heat are in their home state, the team receives almost as many searches as the Miami Dolphins and Tampa Bay Rays combined.
Two football teams occupy the next two spots. Buffalo Bills are the sixth most popular sports team, receiving 4.68 million Google searches on average each month, while the Philadelphia Eagles place seventh with 4.62 million monthly searches dedicated to the four-time NFL championship winners.
Los Angeles Lakers come in eighth position with 4.5 million searches each month, while the Golden State Warriors are America’s ninth most popular sports team, with more than 4.28 million searches dedicated to the team each month.
The Green Bay Packers round off the top ten with an average of 4.22 million Google searches each month. They also appear in the top five most searched for teams in nine out of 50 states and are the most popular team in their home state of Wisconsin.
Across the American sports landscape, the NFL is the most popular sports league, with 26 states having an NFL team as their most searched for team. MLB is the most popular in 16 states, reinforcing its title as 'America's pastime.' The NBA is the most popular in seven states, while the NHL makes the biggest mark in just one state, Nevada.
Despite the MLS’s recent rise in popularity, with world-famous signings such as Lionel Messi, Sergio Busquets, and Jordi Alba joining Inter Miami this year, no MLS team was the most popular in any state.
Speaking on the findings, Nikoleta Kuncheva, project manager at CasinoReviews.net said:
“With the NFL season in full swing, it's fascinating to see which teams are the most popular across the nation. Football teams account for more than half (55%) of the 20 most popular teams, with the Cowboys, Bills and Eagles taking the podium as the most searched for NFL teams overall.
“This study not only reveals that NFL teams are some of the most popular, nationwide, with football teams appearing as the most searched for in 26 states, more than any other sports league. Baseball teams were second most popular, coming top in 16 states, while soccer teams failed to take the top spot in any state.”
Methodology:
To gauge the popularity of sports teams in America, this study analyzed Google search data for 153 teams from the NFL, NHL, NBA, MLB, and MLS leagues.
Using Google’s Keyword Planner the number of monthly searches were found for each sports team in all 50 states. The following search terms were used: ‘team name’, ‘team name + result,” ‘team name + schedule,’ ‘team name + score,’ ‘team name + news,’ ‘team name + roster,’ ‘team name + tickets,’ ‘team name + buy tickets.’ Number of searches were also gathered for each team’s nickname, such as ‘Cowboys’ as well as the above search extensions.
Sources:
Google Keyword Planner, NHL.com
Images of the tables used in this release can be found here:
https://drive.google.com/
Post courtesy of casinoreviews.net. Journo Research operates as casinoreviews.net’s Digital PR agency.
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