Going Green - a2 Infant Formula

 New Zealand-based a2 Milk Company™ is now selling their a2 Platinum© Premium Infant Formula in select cities and online nationwide.  They’re among the first foreign producers to enter the U.S. market following scores of issues from domestic producers.

 

a2 Milk enters the U.S. with a 100% safety record, a clean ingredient label and a ‘tummy-friendly’ profile, which has won them widespread adoption and adoration from parents worldwide. 

 

With a2 Platinum®, the company is now bringing an infant formula made with a2 Milk® to U.S. parents and caregivers seeking alternatives for feeding newborns from 0-12 months. Importantly, a2 Platinum® is:

·       Formulated for tiny tummies, and made with milk containing only A2-type protein

·       Made with fresh (not powdered) a2 Milk® as the first ingredient 

·       Free of added preservatives, palm oil, corn syrup or rBST growth hormone

·       Nutritionally complete with key ingredients essential for growth and development. It contains Vitamin E, prebiotics, DHA and choline

 I had a chance to learn more in this interview.

• What is a2 Platinum?
• a2 Platinum Premium Infant Formula is a milk-based formula for babies 0-12 months old. Our formula is nutritionally complete with Vitamin E, prebiotics, DHA and choline. a2 Platinum first ingredients are pure whole and nonfat a2 Milk - 100% real milk delivering valuable dairy nutrition. Our milk is from cows that naturally produce only the A2 protein and no A1. 
• What is the difference between this product and others on the market?
• Importantly, a2 Platinum® is:
• Formulated for tiny tummies, and made with milk containing only A2-type protein
• Made with fresh (not powdered) a2 Milk® as the first ingredient 
• Free of added preservatives, palm oil, corn syrup or rBST growth hormone
• Nutritionally complete with key ingredients essential for growth and development. It contains Vitamin E, prebiotics, DHA and choline
• a2 Platinum® is available in 14.1 and 31.7 oz cans.
• When did you launch in the U.S.?
• September, 2023
• Launched in Meijer, Wegmans, Wakefern and online at a2platinum.com
• Is this a brand new product?
• a2 Platinum® has been sold internationally for more than a decade and is one of the top-10 Infant Formula brands globally with annual retail sales of over US $1 billion. The product is made with fresh a2 Milk® sourced from carefully selected dairy farmers in New Zealand’s pure and natural South Island. Produced nearby at modern, state-of-the-art manufacturing facilities close to Christchurch, The a2 Milk Company prides itself on its food safety and quality standards with zero recalls.
• Why is it important for families to have another option for infant formula?
• The launch expands The a2 Milk Company’s footprint in the U.S., where it debuted in 2015 with the first milk products from cows that naturally produce only the A2-type protein and no A1 protein, which are available nationwide from major retailers. The company pioneered the science behind understanding A1/A2 protein differences, including digestive and other potential health benefits, and has become the leading provider of these products globally since launching in New Zealand in 2000.
• Where will a2 Infant Formula initially be available? In-person and online?
• Both in store and online. Launched in Meijer, Wegmans, Wakefern and online at a2platinum.com
• What else should I know?

The a2 Milk Company was founded in 2000 in New Zealand by Dr. Corran McLachlan after scientific research suggested that proteins in milk may affect some people differently. The company entered the U.S. market in 2015 and is now one of the fastest growing brands in the premium milk category in the U.S. with distribution in over 27,000 locations.  For more information, visit a2milk.com.