With the busiest shopping day of the year – Black Friday – later this week, anxiety hangs over U.S. shoppers, especially parents, as nearly two-thirds (64 percent) are concerned about being able to afford everything on their holiday list. In addition, parents plan to spend more than $930 on holiday expenses.
Those numbers are according to Savings.com’s (https://www.savings.com/) annual research on expected holiday spending, which, importantly, includes savings strategies. Full details at:
https://www.savings.com/
Overall, American shoppers are worried about affording the upcoming holiday shopping season. Fifty-eight percent of typical shoppers are concerned and plan to spend over $600 this holiday season.
In addition:
- Forty-four (44) percent of shoppers say they must cut back on gifts, while 63 percent admitted they felt obligated to give presents
- About half of all holiday expenses will be charged to credit cards, and around a third of gifts will be purchased in-person at retail stores
- Shoppers plan to spend $40 per gift
Finally, what money-saving strategies do parents surveyed suggest?
Plan ahead and budget: Setting an overall budget and a per-child budget means no surprises at the end of the season. Starting early means taking advantage of more sales, discounts and special offers
Buy on sale or clearance: Shopping for gifts throughout the year can help stretch the budget into more manageable blocks. Deals during Black Friday and Cyber Monday can help add up the savings
Choose meaningful gifts: Focus on quality over quantity and consider buying meaningful gifts or hand-making gifts
Use coupons and cashback rewards: Look for coupons, use cashback websites, and seek out discounts and rewards from your favorite retailers
Compare prices and shop around: Though this tactic requires some time investment, it can pay off. Check different retailers, compare prices online, and watch for the best deals. Google and Amazon can help you track price drops and even notify you when your favorite retailer has a new offer
Again, full details on what to expect and how to save this coming holiday shopping season are at:
https://www.savings.com/
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