Caring Causes - How to Champion a Cause

 What does it take to make a difference in the world? Shannon Walker, Founder of Northwest Battle Buddies, shares five tips for effective cause championing. Engaged in the non-profit sector since 2012, she embarked on a journey to support Veterans battling PTSD by providing them with professionally trained service dogs, facilitating their path to freedom and independence.

In the face of a bleak reality where 22 Veterans a day, over 8000 a year, commit suicide on American soil, Shannon Walker and her team stand at the forefront of transformation. Boasting a remarkable 100% success rate and no lives lost to suicide since the introduction of service dogs, Shannon stands as a living testament to the potential for success in the pursuit of positive change.

Shannon Walker's shares her 5 Expert Tips on Championing a Cause:

1. Define Your Purpose: From the beginning, you need to have a clear sense of purpose, a well thought out strategy, and keen understanding of the nuances of your cause. You also need to identify key stakeholders and position your message strategically to bring about meaningful change. It is crucial that you understand the social, political, and cultural factors surrounding your cause.
2. Share Your Why: Storytelling that inspires people to take action is more than just relaying information. It's telling a story that has the power to change lives. To do this, we include our Veterans and they help to make the audience feel as if they are part of something bigger and inspired to serve.
3. Jump Hurdles: Navigating challenges within the realm of running a nonprofit often requires resilience and determination. Nonprofit organizations face many challenges, including financial constraints, regulatory complexities, and the ever-evolving landscape of social issues. Navigating these hurdles requires leaders to develop a resilient mindset, acknowledging that setbacks are inevitable but can be overcome with strategic planning and unwavering determination. Keep your eye on the goal of serving others.
4. Think Bigger: To amplify your cause's reach, look beyond organizations directly related to your field and explore partnerships with businesses, artists, or influencers who can bring a fresh and unexpected perspective.
5. Be Resourceful: To have the ability and attitude to broker relationships to pursue different options, and to not be swayed by lack of resources.