Saturday, December 2, 2023

House & Home - 2023 Holiday Decor Trends

 

’Tis the season to turn your home into a candy cane kingdom, gingerbread castle, or winter wonderland — with or without the snow.

With the holiday season upon us, LawnStarter just released its 2023 Holiday Decor Trends report.

We surveyed U.S. adults about their plans for decking the halls (and yard), including holiday budgets and Christmas tree preferences.

See some key stats from our survey below, along with demographic insights such as age, income, and gender.

Key Insights:

  • Christmas (88.3%) is the most popular winter holiday for celebrants this year, followed by New Year’s (65.8%) and Winter Solstice (19.8%). 

  • The living room (71.2%) is the most popular area of the home to decorate for the holidays, followed by the home exterior (65.4%) and front yard (54.6%). 

  • 36.6% of respondents say it’s too early to start decorating before Halloween — yet 17.5% admit to doing so. 

  • When decorating for the holidays, most adults feel competitive with neighbors (52.6%) over friends and family (29.9%).  

  • 37.2% of respondents pick out their Christmas tree at a local tree farm, while 25.1% opt to order it online. 

 

Key Insights by Demographic:

  • Women are nearly 2X as likely as men to air their grievances on Dec. 23 for Festivus.

  • Adults between 25 and 34 are most likely to splurge on decorations, with 9.2% budgeting over $500. 

  • Among those aged 55 to 64, wreaths are over 5X more popular than outdoor displays like inflatable snowmen or carved wooden characters.

  • Among all groups, Democrats are the most likely at nearly 55% to prefer artificial trees.

  • If cared for properly, an artificial tree can last for 10 to 20 years. 20% of respondents aged 55 to 64 have an artificial tree that is older than 10 years old.
     

Helpful Links:


Hire a local LawnStarter pro to get your yard cleaned up and looking great ahead of your next holiday gathering.
 

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