Republic Records: Kids & Family announced today they have entered into a first-of-its-kind partnership with internet-first animation studio Invisible Universe to create an array of original music projects starring the studio’s breakout social media sensation Qai Qai. Inspired by Serena Willam’s daughter Olympia’s favorite doll, this pint-sized powerhouse, with quick-witted confidence and an affinity for music and dance, has taken the internet by storm, amassing an ever growing fanbase that has now surpassed five million followers.
Seeing the huge potential of this digitally native animated franchise to successfully cross over to the pop music scene, the song was produced by Grammy nominated and multi-platinum selling music producer and songwriter Johnny Goldstein (Black Eyed Peas, Shakira, John Legend, 30 Seconds To Mars and Flo Rida). What’s more, 12-year old Broadway sensation Sydney Elise Russell (Lion King, Frozen) will provide the singing voice of Qai Qai.
Listen to Qai Qai’s first official single, “Dancing on the Moon,” HERE.
Watch the official video for “Dancing on the Moon,” HERE.
Qai Qai (Pronounced "Kway-kway") was brought to life by Invisible Universe in partnership with Serena Williams. Invisible Universe is rewriting the playbook for launching new animated brands by starting on social media, where the brands build audience and affinity, before they expand into other expressions across media. Qai Qai has built a loyal community of fans, with an engagement rate of 10% across social platforms, which is more than double the typical engagement for top creators.
Tennis legend Serena Williams commented, “Olympia loved seeing Sydney Russell perform on Broadway in The Lion King and is so excited to listen to her sing as Qai Qai on the upcoming album. Watching Invisible Universe and Republic Records: Kids & Family make this first song a reality has been amazing. Our family can’t wait to listen, sing along, and dance to Qai Qai’s new music.”
“Kids & Family is a natural extension of Republic Records and our goal always remains the same. It’s not about making “kids” music, it’s about making great music accessible to all audiences. Qai Qai is a perfect example of this initiative,” commented Republic Records Founder and CEO Monte Lipman.
“The alliance between Qai Qai and Republic Records: Kids & Family felt seamless from the beginning,” adds Republic Records: Kids & Family Senior Vice President Bree Bowles, “Music discovery via social media is undeniable and given that Qai Qai found her audience on TikTok, implementing a music strategy for the brand presents an exciting opportunity. Sydney’s showstopping voice brought the music vision to life, and we’ve been able to craft something that can be enjoyed by the whole family with the support of some incredible producers and songwriters.”
Tricia Biggio, co-founder and CEO of Invisible Universe, said, “Music truly resonates with Qai Qai’s audience and we see huge engagement on content featuring Qai Qai dancing or singing. The collaboration with Republic Records: Kids & Family and Johnny Goldstein feels like a natural evolution for the franchise and a way to more deeply engage Qai Qai’s massive community of fans. Qai Qai has broken boundaries on social media for years now and I can’t wait to watch her win a Grammy someday!”
Stay tuned for more from Qai Qai!
About Qai Qai
Qai Qai started as the favorite doll of tennis superstar Serena Williams’ daughter Olympia, and just like her famous family she is driven to be the best. She came to life to use her superpower of dance to take the world by storm. A pint-sized powerhouse, Qai Qai was born with the heart of a performer, so naturally she draws from song and dance whenever confronting challenges. Joined by her DJ and trusted confidant Ruff Ruff, Qai Qai inspires the next generation to dream big!
Qai Qai embodies confidence, perseverance, empowerment and radical self-love. A beacon of representation for the most diverse generation of kids in American history, Qai Qai’s passion is delivered with quick wit and a “tell it like it is” persona.
And with already more than 5 million followers, tens of millions of views of her content, and huge audience engagement who just can’t seem to get enough of her, Qai Qai is well on her way to making an indelible impression on the cultural landscape.
TikTok // Instagram // YouTube
About Sydney Elise Russell
Sydney Elise Russell is an actress, singer, and author who enjoys sharing her creativity with the world. At just 12 years old, Sydney has an extensive performance resume, having appeared in several commercials, short films, and theatrical productions.
In 2021, Sydney was honored to help reopen Broadway while making her debut as Young Nala in The Lion King. In 2022, she became the first African American actress to perform as Young Elsa in Disney’s Frozen North American Tour.
Sydney is the author of the Super ME Book Series. She created the series in 2020 to teach children they have the power to change the world, just by being themselves.
Sydney is also an avid crafter, and she resides in Texas with her parents and extended family.
About Republic Records: Kids & Family
Republic Records: Kids & Family launched as the official children’s division of Republic Records in 2022. The division caters to audiences ages 0-12 with fun and family-friendly music, collaborations, and experiences tailored to early development. Aimed to entertain the whole family, it offers engaging, educational, and explorative content, leveraging innovative partnerships with trusted brands such as Nickelodeon, NBCUniversal, pocket.watch and many more. With an emphasis on high quality music and world-class presentation, Republic Records: Kids & Family appeals to little ears and beyond.
http://kidsandfamily.
About Invisible Universe
Invisible Universe is an internet-first animation studio incubating the next generation’s favorite character IP on social media before expanding into film & tv, publishing, games, merchandise & licensing, music, and more. They have launched seven brands to date, many in partnership with celebrities such as Serena Williams, Jennifer Aniston, the D'Amelio Family, and more. The company is backed by top technology and media investors including Seven Seven Six, TCG, Serena Williams, Jennifer Aniston, CASSIUS Family, and Will Smith's Dreamers VC. For more information, visit www.invisibleuniverse.com or follow Invisible Universe on Twitter, Instagram, and Linkedin.
About Republic Records
Seeing the huge potential of this digitally native animated franchise to successfully cross over to the pop music scene, the song was produced by Grammy nominated and multi-platinum selling music producer and songwriter Johnny Goldstein (Black Eyed Peas, Shakira, John Legend, 30 Seconds To Mars and Flo Rida). What’s more, 12-year old Broadway sensation Sydney Elise Russell (Lion King, Frozen) will provide the singing voice of Qai Qai.
Listen to Qai Qai’s first official single, “Dancing on the Moon,” HERE.
Watch the official video for “Dancing on the Moon,” HERE.
Qai Qai (Pronounced "Kway-kway") was brought to life by Invisible Universe in partnership with Serena Williams. Invisible Universe is rewriting the playbook for launching new animated brands by starting on social media, where the brands build audience and affinity, before they expand into other expressions across media. Qai Qai has built a loyal community of fans, with an engagement rate of 10% across social platforms, which is more than double the typical engagement for top creators.
Tennis legend Serena Williams commented, “Olympia loved seeing Sydney Russell perform on Broadway in The Lion King and is so excited to listen to her sing as Qai Qai on the upcoming album. Watching Invisible Universe and Republic Records: Kids & Family make this first song a reality has been amazing. Our family can’t wait to listen, sing along, and dance to Qai Qai’s new music.”
“Kids & Family is a natural extension of Republic Records and our goal always remains the same. It’s not about making “kids” music, it’s about making great music accessible to all audiences. Qai Qai is a perfect example of this initiative,” commented Republic Records Founder and CEO Monte Lipman.
“The alliance between Qai Qai and Republic Records: Kids & Family felt seamless from the beginning,” adds Republic Records: Kids & Family Senior Vice President Bree Bowles, “Music discovery via social media is undeniable and given that Qai Qai found her audience on TikTok, implementing a music strategy for the brand presents an exciting opportunity. Sydney’s showstopping voice brought the music vision to life, and we’ve been able to craft something that can be enjoyed by the whole family with the support of some incredible producers and songwriters.”
Tricia Biggio, co-founder and CEO of Invisible Universe, said, “Music truly resonates with Qai Qai’s audience and we see huge engagement on content featuring Qai Qai dancing or singing. The collaboration with Republic Records: Kids & Family and Johnny Goldstein feels like a natural evolution for the franchise and a way to more deeply engage Qai Qai’s massive community of fans. Qai Qai has broken boundaries on social media for years now and I can’t wait to watch her win a Grammy someday!”
Stay tuned for more from Qai Qai!
About Qai Qai
Qai Qai started as the favorite doll of tennis superstar Serena Williams’ daughter Olympia, and just like her famous family she is driven to be the best. She came to life to use her superpower of dance to take the world by storm. A pint-sized powerhouse, Qai Qai was born with the heart of a performer, so naturally she draws from song and dance whenever confronting challenges. Joined by her DJ and trusted confidant Ruff Ruff, Qai Qai inspires the next generation to dream big!
Qai Qai embodies confidence, perseverance, empowerment and radical self-love. A beacon of representation for the most diverse generation of kids in American history, Qai Qai’s passion is delivered with quick wit and a “tell it like it is” persona.
And with already more than 5 million followers, tens of millions of views of her content, and huge audience engagement who just can’t seem to get enough of her, Qai Qai is well on her way to making an indelible impression on the cultural landscape.
TikTok // Instagram // YouTube
About Sydney Elise Russell
Sydney Elise Russell is an actress, singer, and author who enjoys sharing her creativity with the world. At just 12 years old, Sydney has an extensive performance resume, having appeared in several commercials, short films, and theatrical productions.
In 2021, Sydney was honored to help reopen Broadway while making her debut as Young Nala in The Lion King. In 2022, she became the first African American actress to perform as Young Elsa in Disney’s Frozen North American Tour.
Sydney is the author of the Super ME Book Series. She created the series in 2020 to teach children they have the power to change the world, just by being themselves.
Sydney is also an avid crafter, and she resides in Texas with her parents and extended family.
About Republic Records: Kids & Family
Republic Records: Kids & Family launched as the official children’s division of Republic Records in 2022. The division caters to audiences ages 0-12 with fun and family-friendly music, collaborations, and experiences tailored to early development. Aimed to entertain the whole family, it offers engaging, educational, and explorative content, leveraging innovative partnerships with trusted brands such as Nickelodeon, NBCUniversal, pocket.watch and many more. With an emphasis on high quality music and world-class presentation, Republic Records: Kids & Family appeals to little ears and beyond.
http://kidsandfamily.
About Invisible Universe
Invisible Universe is an internet-first animation studio incubating the next generation’s favorite character IP on social media before expanding into film & tv, publishing, games, merchandise & licensing, music, and more. They have launched seven brands to date, many in partnership with celebrities such as Serena Williams, Jennifer Aniston, the D'Amelio Family, and more. The company is backed by top technology and media investors including Seven Seven Six, TCG, Serena Williams, Jennifer Aniston, CASSIUS Family, and Will Smith's Dreamers VC. For more information, visit www.invisibleuniverse.com or follow Invisible Universe on Twitter, Instagram, and Linkedin.
About Republic Records
A division of Universal Music Group, the world's leading music company, Republic Records has been recognized by Billboard as the industry’s #1 label over the last 10 years. It is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Anitta, Ariana Grande, Billy Porter, Coi Leray, Conan Gray, Daddy Yankee, Drake, Eddie Vedder, Glass Animals, Florence + the Machine, Greta Van Fleet, Jack Johnson, James Blake, James Bay, Jimmy Fallon, John Legend, John Mellencamp, Jonas Brothers, Kid Cudi, Kim Petras, Lil Wayne, Lorde, Metro Boomin, Miranda Lambert, NAV, Nicki Minaj, Noah Kahan, Pearl Jam, Post Malone, Seth MacFarlane, Shania Twain, Stephen Sanchez, Stevie Wonder, Swedish House Mafia, Tainy, Taylor Swift, The Weeknd, Twice, TXT, and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Federal Films, HYBE, Imperial, JYP, Lava Records, Republic Records: Kids & Family, Republic Nashville, Universal Arabic Music, Uptown Records, Victor Victor, Wicked Money Family, XO, Young Money, among others. Additionally, Republic Records recently relaunched famed record label Mercury Records.
No comments:
Post a Comment