ange from moment to moment, those involved should be ready to shift their response or approach quickly to bend to the evolving situation.
Learning and improvement: Once a crisis has passed, one should evaluate their response — what they did right or wrong — to see what they can learn from the situation.
Those who insist on attempting to ignore a crisis or fail to learn from their experience, hoping it goes away, blame others, or delay their response are bound to see less-than-ideal consequences. No one wants to endure a crisis, but with proper pre-planning, an avenue to a quick response and transparency, and an attitude of learning from mistakes, one can look at crisis moments as opportunities for growth.
— Thomas Mustac is Otter PR's medical and health industry PR specialist. He previously held positions at the Dr. Oz Show and New York Medical College. He has his Master's Degree from Iona University and received an Advanced Certification in Nonprofit Public Relations. He has a diverse background in healthcare, pharmaceutical, telehealth, tech, cosmetics, sports, and interior design public relations.
No comments:
Post a Comment