AMIkids, a national youth organization dedicated to empowering young people on their journey to discovering their true potential, is proud to announce a significant brand refresh that includes a new visual and verbal identity. This transformative change is a testament to AMIkids' commitment to innovation, growth, and its mission to positively impact the lives of young individuals across the nation.
The new AMIkids logo is a powerful representation of the organization's core values, drawing inspiration from two main elements: a huddle formation and a sailor’s knot. Roxane Wergin, Senior Director of Marketing and Communications, explains, "These elements symbolize the core concepts of unity and support in empowering young people to discover their true potential."
The huddle formation in the logo represents the strong bonds and relationships between young people, their families, mentors, and the community. Meanwhile, the sailor’s knot, inspired by AMIkids' marine history, serves as a visual metaphor for strong bonds and interconnectedness. It represents the enduring commitment to fostering meaningful relationships and a hope for positive change.
As part of the brand refresh, AMIkids introduces a vibrant and dynamic website with a brighter, bolder design that mirrors the organization's dedication to innovation and growth. The website features inspiring stories from young individuals who have benefited from AMIkids' programs, showcasing the real impact the organization has with helping young people to transform their lives.
President and CEO of AMIkids, Mike Thornton, expressed his enthusiasm for the brand refresh and the organization's future trajectory. "AMIkids is on a mission to positively impact 20,000 lives over the next two years, and we've developed a strategic plan to guide this growth and ensure our success," said Thornton. "For more than 55 years, AMIkids has been the best-kept secret in our work with youth, and now we want to expand our services and reach more young people, families, and communities than ever before."
With a remarkable 80% success rate in its programs, AMIkids is poised to step out of the shadows and take its place as one of the most successful youth empowerment agencies in the country. The brand refresh reflects a renewed commitment to making a positive impact and providing support to young individuals as they navigate their life paths.
AMIkids is a national nonprofit youth organization that has empowered more than 155,000 young people to discover their true potential. With more than 50 programs across nine states, they foster relationships, care, and a sense of family through a proven approach that ties together treatment, education, workforce development, and behavior and skills training. With an 80% success rate, AMIkids helps young people to believe: I Can. For more information, visit www.amikids.org.
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