Caring Causes - TOMS Wear Good

 

TOMS, the iconic footwear brand renowned for its commitment to using business to improve lives, is thrilled to announce its SS24 Wear Good campaign. Partnering with champions of mental health, TOMS brings its mission to life through a diverse lineup of mental-health advocates across various industries, including musician MILCK, designer Christian Cowan, licensed therapist Jacqueline Garcia, podcast host Tay Lautner, breathwork facilitator Millana Snow, and co-founder and CEO of Wondermind Mandy Teefey.

Reimagined and perfected in 2023, TOMS tagline Wear Good reaffirms the brand’s commitment to donating 1/3 of profits for good – namely by helping fund access to mental health resources for the millions of people who need them. Those featured in this season’s campaign showcase both a unique sense of style, prioritizing comfort and accessibility, and share their unique and personal stories related to mental health and what actions they take to support their mental health. 

TOMS is proud to partner with these six individuals– each champions of mental health in their own right – to platform the meaningful work that they do. Throughout the course of the campaign, customers will be able to peek into each creator’s personal narratives and personal style and learn tips on what each of them does to support their own mental health.  Wear Good is a testament to the brand's values in action as it continues to champion mental health advocacy and build a supportive community. Through the SS24 Wear Good campaign, TOMS reaffirms its commitment to making a positive impact on the world while empowering individuals to express their unique sense of style with purpose. So join TOMS by shopping your values and showing you choose to Wear Good.

TOMS SS24 WEAR GOOD COMPASSIONISTAS MILCK: Artist, songwriter, and advocate for survivor wellness CHRISTIAN COWAN: Fashion designer and mental health advocate JACQUELINE GARCIA: Licensed clinical social worker and mental health clinical therapist TAY LAUTNER: Registered nurse, co-host of ‘The Squeeze’ podcast, and mental health advocate MILLANA SNOW: Breathwork facilitator and mental health advocate MANDY TEEFEY: Co-Founder & CEO Wondermind and mental health advocate   m

ABOUT TOMS SHOES, LCC TOMS is in the business to improve lives. This mission has been at the heart of who we are since our start in 2006. Merging profit and purpose, we reimagined a new way of doing business. As the pioneers of the One for One giving model, we’ve evolved our strategy to now give a third of our profits to help support organizations making meaningful mental health strides in their communities. Simply put, we wear our impact. From our iconic Alpargatas and espadrilles to boots, sandals, eyewear, and apparel, we offer stylish, comfortable, versatile ways to quite little Wear Good.   As a Certified B Corp, we are proud to meet its standards of transparency, accountability, and social / environmental performance. Together with your support and our impact partners, we have positively impacted over 105 million lives. But we’re just getting started. There is more good to do. There is more good to give. There is more good to be a part of. And it starts with you. With each pair of TOMS that you buy, you help spread good father and faster.   Wear TOMS. Wear Good.