Chances are, you’ve stumbled across a crafting video on social media. Maybe you saw a knitting tutorial on Youtube or saw a crocheting video on your FYP.
Social media is causing a massive resurgence in crafting, especially quilting, crocheting and knitting.
“During the pandemic, many people found themselves isolated and bored. So many people took up new hobbies, and that includes quilting. I think that it’s amazing to see so many people, especially in younger generations, want to take up the craft,” shares Corey Pearson, Master Quilter at Linda’s Electric Quilters.
A key advantage of social media is the opportunities it provides to beginners and advanced crafters alike.
“You can join guild meetings or catch a class with teachers from anywhere, anytime. It's all about staying connected, sharing tips, and yes, showing off our latest projects.”
New research of 1,500 adults aged 18-25 years found a staggering 72% have been inspired to take up a new hobby as a direct result of watching clips on social media networks
“Social media can be an amazing tool for quilters, no matter if you're just beginning or you've been quilting for decades. It allows you to connect quilters from anywhere, with each person bringing different ideas or techniques to the table. Need info or want to dive into some research? Youtube, Pinterest, TikTok and other platforms can help walk you through a step by step guide or give you some inspiration. Online platforms can also provide you with supplies that aren’t necessarily available in your area,” says Pearson.
What impact has social media had on crafting?
Platforms like Etsy, Pinterest, Youtube and more recently TikTok have really caused crafting hobbies to explode among younger people. With so many tutorials and insights available, it has given people so many opportunities to learn new things that they probably wouldn’t have been able to or be interested in without it.
How can people manage their expectations with what they see online and what they are able to produce?
It’s important to understand that the crafters who post their work online are posting their best. There are so many pieces that don’t make it online, not to mention the hours of work and trials and errors they went through to get that piece. Also, it’s necessary to remember that most crafters who post online have years of experience, which makes a difference. Ultimately, crafting is an ongoing process where you are constantly learning and improving. Going in with that mindset will help you manage your expectations.
If people want to get into some of the latest crafting trends, how can they do so on a tight budget?
Local craft stores normally have a fabric remnant or end of bolt bin where you can score great deals on good quality fabric, which gives people a wider array of affordable options.
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