When former Wall Street bond trader and Division 1 athlete Cali Carleton takes something on, she doesn’t mess around, and that’s the case with her toy company Domino & Juliette, founded in 2020 at her kitchen table, with products available since 2023.
Cali Carleton intimately understands the playtime challenges faced by today’s busy parents. As a homeschooling mom of five without childcare, Cali became frustrated by the lack of durable, educational toys that easily fit into daily routines. Her journey resonates with many parents, making Domino & Juliette a brand that truly understands their needs.
Using an innovative, solution-focused approach, she launched Domino & Juliette to reinvent timeless toys. For example, the flagship Find & Fit puzzles (ABC puzzle pictured above) modernize classic wooden puzzles to be soft, safe, and smart:
- Soft - Silicone material is addictively smooth and gentle for sensory play and teething babies.
- Safe—Safety is our top priority, so our products are rigorously tested to be free of harmful chemicals and safe for children 0+. We want parents and caregivers to have peace of mind while babies and young toddlers play with their older siblings’ toys.
- Smart - Clever themes based on Montessori principles educate while entertaining.
Domino & Juliette’s commitment to spreading play extends to children in underserved communities through our “Color the World” initiative during the holidays and year-round. The company donates a box of crayons to a child lacking creative tools for every purchase. The goal is to donate over ONE MILLION boxes to spread joy and inspire creativity in children who need it most.
Domino & Juliette facilitates purposeful play and learning through unique, thoughtfully designed toys. The products stand out for their adaptability and simplicity, catering to children of all abilities.
From dishwasher-safe materials to included storage bags, every detail is designed to make playtime more manageable and meaningful for today’s busy parents.
With a background in the fast-paced world of finance, Cali brings a solutions-oriented approach to product design. Domino & Juliette toys undergo rigorous safety testing and are manufactured by one of the world’s leading product manufacturers, ensuring durable quality.
These expertly designed products provide multi-sensory, hands-on learning across core developmental domains. Activity mats with high-contrast patterns cater to visual learners, while the viral puzzles and manipulatives build fine motor skills.
Parents and kids can see the toys come to life on Instagram @chasing50toes and @dominoandjuliette, where Cali shares imaginative DIY activities tailored for different ages and learning styles.
Domino & Juliette doesn't just sell toys; they provide a supportive community. While many brands chase the growing educational, screen-free play market, Domino & Juliette goes further. Cali is a real mom and founder, not just a faceless brand. She and the D&J team care deeply and are committed to responsive, high-touch customer service. They are here for you every step of the way.
Domino & Juliette aspires to fill the void left by legacy brands that have moved on from their family-based roots—to be the modern, boutique toy brand busy parents trust. Blending classic play principles with developmental science and clever design helps kids joyfully engage with the world while empowering parents to find more moments of meaningful connection.
At Domino & Juliette, physical, cognitive, or financial constraints should never limit play. This holiday season, the media can join the mission to foster purposeful play and development for all children with coverage that wins all around with Skimlinks and Hearst Impact.
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