Tuesday, December 17, 2024

Money Matters - Gift Giving Report

 Inflation is hitting everyone hard, but even then more than $75 billion dollars in sales were expected between Black Friday & Cyber Monday.

But not all of those sales were for gifts, as the residents in our survey reported.

Creative Fabrica surveyed Americans about their gift-buying habits to find out where the stingiest & most generous Americans reside. 

Key takeaways:

  • Tennessee, Florida, and Mississippi residents are the most generous Christmas gifters.

    • Massachusetts, Nebraska, and California residents are the stingiest Christmas gifters.

  • Nearly 1 in 2 Americans say they feel other people don't put as much thought or money into their gifts as they do for them.

  • More than ​​half of Americans spend $50 or less per person on Christmas gifts.

  • More than two-thirds of Americans say their finances prevent them from buying the gifts or the amount of gifts they want for others.

  • A majority of Americans (42%) started their Christmas shopping in November.


Take a look at the full report

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