Caremark founder James M. Sweeney is credited with starting the high-tech home healthcare industry — a revolutionary concept that provided safer and more humane care while also sparing the exorbitant costs of certain in-hospital treatments. Today, Sweeney says, healthcare needs dramatic innovations like this, but if tech companies entering the space want to be successful, they need to account for healthcare’s inherently unpredictable outcomes.
“When you have seen one patient, you have seen … one patient,” Sweeney writes in his new book, Creative Insecurity: Lean Into the Unknown and Unleash Your Inner Misfit. “Healthcare is a complex system because of variability in the human body and the regulatory environment involving insurance and hospital bureaucracies.”
In Creative Insecurity (co-written by Rhonda Lauritzen), Sweeney reveals a treasure trove of practical wisdom — including crucial insights for the tech sector — gleaned from launching 14 successful healthcare companies that saved or extended millions of lives and eventually generated $30 billion in exit value. All of this from a man who admits he “felt like a square peg in a round hole until I started my first company.”
Aiming to inspire restless, would-be entrepreneurs; those who feel stifled by corporate bureaucracy; and creatives who feel insecure, Sweeney shows readers how to reframe their uncertainty into excitement and motivation, and how to view their differences as superpowers for innovation.
Key principles he covers in his book include:
• Failing your way to success.
• Succeeding with the “no-quit gene.”
• Knowing what and when to quit. “Don’t marry a mistake.”
• Conducting a “premortem” for any new venture or project.
• Differentiating yourself as a monopoly of one.
• Defaulting to the “you point of view.”
• Recognizing that being first is more important than being right. Know when to “be a cheetah.”
• Going after the most prestigious target in an industry. “The bell cow effect.”
• Empowering your team so they are more excited on Monday morning than on Friday night.
• And much, much more.
Sweeney’s actionable insights, compelling examples and timeless wisdom will help those with an unquenched creative spark free their mindsets, lean into the unknown and ultimately achieve the full measure of their potential.
One of the most powerful phrases you can learn in your career (and life) is, ‘Tell me more,’” Sweeney added. “If you want to have vision, see what other people miss and mitigate risk, practice saying this. You will be amazed at what you learn.”
About the Author
James M. Sweeney is a serial entrepreneur who started 14 healthcare companies with original ideas, none of which have failed. He has raised $2 billion in capital and generated more than $30 billion in exit value. His companies have saved or extended the lives of millions of people. He has been acknowledged as the founder of the multi-billion-dollar home infusion therapy industry, having founded Caremark, the industry pioneer and leader. Today, he mentors startup founders and other professionals in the art of “failing your way to success.”
Co-author Rhonda Lauritzen is a professional biographer with multiple published books and is a regular speaker at international conferences. She has an MBA from the University of Utah, served as CEO of her family’s business and as a state college VP. She founded Evalogue.Life in 2016.
For more information, please visit https://creativeinsecurity.com
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