Brazil’s tourism sector achieved remarkable success in 2024, setting new records and positioning the country as a leading destination in South America. The comprehensive data released by the Ministry of Tourism (MTur), Embratur, and the Federal Police (PF) on January 7, 2025, reveals impressive growth and promising future prospects.
Record-Breaking Year
Brazil welcomed an unprecedented 6,657,377 foreign tourists in 2024, marking a 12.6% increase from the previous year. This surge in international visitors demonstrates the country’s growing appeal as a global tourist destination.
Monthly Highlights
December 2024 alone saw 690,236 foreign visitors, an 11.1% increase compared to December 2023. This figure represents the third-best December in the historical series that began in 1995, underscoring the consistent growth in Brazil’s tourism sector.
Top Source Countries
1.
2. United States: 696,512 tourists
3. Chile: 651,776 arrivals
4.
Popular Entry Points
The main gateways for international visitors in 2024 were:
1. São Paulo: 2,207,015 visitors
2. Rio de Janeiro: 1,513,235 visitors
3. Paraná: 894,536 visitors
4. Rio Grande do Sul: 879,412 visitors
Impressive Growth in Specific States
Several states experienced significant increases in foreign visitors:
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• Santa Catarina: 71.7% increase
• Bahia: 52.8% increase
• Pará: 47.4% increase (notable as the future host of COP 30)
Economic Impact
By November 2024, foreign tourists had spent $6.62 billion in Brazil, the highest figure recorded for the first 11 months of any year since 1995. This represents a 5.3% increase from the same period in 2023 and even surpasses the 2014 figures when Brazil hosted the FIFA World Cup.
Transportation Trends
• Air Travel: Two-thirds of international tourists arrive by plane
• Land Transport: Accounts for 28.7% of total arrivals
These comprehensive efforts and impressive results demonstrate Brazil’s commitment to becoming a global tourism powerhouse, focusing on sustainability, diversity, and economic growth through the tourism sector.
ABOUT EMBRATUR
EMBRATUR (the Brazilian Agency for International Tourism Promotion) is an autonomous social service whose objective is to plan, formulate and implement commercial promotion actions for Brazilian products, services and tourist destinations abroad, in cooperation with the federal public administration and in partnership with governments, city halls and the private sector. Please visit www.visitbrasil.com for additional information.
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