Despite many Americans struggling financially and around half the country lacking the necessary financial literacy to succeed, Google continues to return search results relevant to people in other countries when U.S. consumers look for information about their personal finances. To highlight the harm to consumers, WalletHub released a new report illustrating this foreign invasion of U.S. finance searches. You can find some key takeaways below.
To see how pervasive this issue is, check out WalletHub’s full report. You can also find additional commentary and stats below.
“The most powerful search engine in the world should be able to differentiate between financial advice meant for people in the United States and content intended for consumers in the United Kingdom, Canada, Australia, India and other countries. We use different currencies, abide by different laws, and have access to different companies and products. The fact that Google is unwilling to fix such obvious issues is concerning. The company seems to be obsessed with revenue and AI rather than helping consumers find the best information.”
- Odysseas Papadimitriou, WalletHub CEO
Examples of Foreign Sites Receiving U.S. Traffic (monthly clicks)
- ComparetheMarket.com (UK): 210,000
- Uswitch.com (UK): 141,000
- MoneyHelper.org.uk (UK): 122,000
- MoneySuperMarket.com (UK): 121,000
- TripAdvisor.ca (Canada): 106,000
- Airtel.in (India): 104,000
- BajajFinserv.in (India): 74,000
- BankBazaar.com (India): 73,000
- CIBC.com (Canada): 53,000
- CitizensAdvice.org.uk (UK): 41,000
- PostOffice.co.uk (UK): 38,500
- Money.co.uk (UK): 18,000
- Finder.com/uk/ (UK): 13,600
- Paisabazaar.com (India): 13,000
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