- Peeps ranked 1st, topping the list in 11 states, from Arkansas to Washington.
- Cadbury Creme Eggs are a close second, being the favorite in 8 states, with a strong showing across the Southern U.S.
- Kinder Eggs have a surprising popularity, ranking first in 7 states, including a mix of Northern and Midwestern states.
- Jelly Beans and Chocolate Bunnies each ranked first in 6 states, showing the enduring love for these classic treats across the country.
As Easter approaches, candy aisles across the U.S. are brimming with colorful treats, from marshmallow Peeps to chocolate bunnies and jelly beans. While some Easter candies are universally loved, others have a strong regional following. So, what Easter candy reigns supreme in each state?
The research team at McLuck conducted a study analyzing Google trends data over a two-week period leading up to Easter 2025 to reveal which candy topped the list in the most states.
Peeps, those iconic marshmallow chicks, are the most popular Easter candy in the U.S. This year, Peeps were the top search in 11 states, including Arkansas, Colorado, and Kentucky. Whether you love them or hate them, Peeps have a cult-like following in certain regions, particularly in the South and Midwest. Their sugary texture and neon hues make them a perfect fit for Easter celebrations, and their status as a holiday tradition is undeniable.
Coming in second place is the creamy, gooey delight of Cadbury Creme Eggs, which topped the rankings in 8 states, including Alabama, Indiana, and Louisiana. This British import has gained a loyal following, especially in the Southern U.S. The eggs’ combination of chocolate and sweet filling has made them a beloved treat for generations, and it seems like their popularity shows no signs of slowing down anytime soon.
Kinder Eggs, a childhood favorite for many, ranked first in 7 states, including Minnesota, New Jersey, and New York. These chocolate treats, with their surprise toy inside, have a special appeal for both kids and adults. They’ve carved out a niche for themselves in the Northeastern and Midwestern states, where they continue to be a favorite choice for Easter baskets.
Next up, Jelly Beans are a perennial favorite, topping the list in 6 states, including Arizona, Georgia, and Iowa. These chewy, colorful beans have been an Easter staple for decades and remain a go-to for anyone looking to add variety to their candy stash. With so many flavors to choose from, jelly beans offer something for everyone, which might explain their continued popularity across multiple regions.
Rounding out the top five is the Chocolate Bunny, which is still a favorite in 6 states, including Connecticut, Hawaii, and Maryland. The tradition of biting the ears off a chocolate bunny has persisted for generations, and it’s clear that this treat remains a central part of Easter celebrations in many households.
Foil-Wrapped Chocolate Eggs are a staple of Easter baskets across the country, and they don’t disappoint when it comes to popularity. These shiny, colorful treats ranked first in 5 states, including Massachusetts, North Carolina, and Nevada. With their rich chocolate filling and festive wrappers, foil-wrapped eggs offer a timeless Easter experience. Their simple yet satisfying chocolate taste has earned them a loyal following for years.
Caramel Eggs have secured their spot as a favorite Easter treat in 4 states, including Texas, Oregon, and West Virginia. The smooth, rich caramel filling inside the chocolate shell provides a decadent twist on the traditional chocolate egg.
For those who prefer a lighter, creamier chocolate option, White Chocolate Eggs have become a favorite in 3 states, including Michigan, Virginia, and Tennessee. These eggs cater to fans of white chocolate who prefer a smoother, less sweet flavor than traditional milk chocolate. While not as universally loved as milk chocolate varieties, white chocolate eggs offer an alternative for those looking for something a bit different during their Easter celebrations.
Full list of the most popular Easter candies in each state:
Methodology
The study tracked Google searches across all 50 states to identify the Easter candy that was most frequently searched during the two-week period surrounding Easter 2025. The candies were then ranked by the number of states where each treat was the most searched. This allowed the study to pinpoint not only national trends but also regional variations in candy preferences.
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