Caring Causes - Mission:Possible Benefit Concert (11/25, Tennessee)

 

Country music icon and philanthropist Tracy Lawrence announces the return of his annual Mission:Possible turkey fry and benefit concert, celebrating its 20th year on November 25. The milestone anniversary event will be bigger than ever before, aiming to feed over 32,000 people in need in Middle Tennessee through the Nashville Rescue Mission, eight surrounding county school systems and boots on the ground community organizations who provide for those in need.    “I cannot believe we are celebrating the 20th anniversary of the turkey fry,” said Lawrence. “This event started with a few of my buddies in a church parking lot and only cooking 200 birds. Now our footprint has grown, and we're cooking 2,000 turkeys and feeding so many throughout Middle Tennessee. Big things!”   To coincide with the event's announcement, Lawrence has launched a brand new seasoning to join his growing line of cooking products. Named “Tracy Lawrence's All-Natural Seasoning,” the product touts being completely free from MSG, gluten, sugar and genetically modified organisms (non-GMO). The seasoning comes in four flavors – creole, garlic and onion salt, seasoning salt and cracked pepper garlic – and is sold in select Scheel's stores as well as Amazon and Lawrence's website. Last fall, Lawrence launched an all-natural marinade, inspired by his daughter's food allergies, and demonstrated the product on FOX & Friends. Select profits from the marinade and seasoning benefit Lawrence's Mission:Possible charity.    “Watching the successful launch of the marinade was inspiring,” said Lawrence. “I knew I wanted to continue to add to the product line with variations of seasoning flavors. These seasonings share the cleanliness of the marinade ingredients — gluten free, no MSG, no sugar and no artificial flavoring. That is really important to me when creating these products. I can't wait for everyone to try them.”

Fans can expect the marinade and seasoning to be featured at Lawrence's turkey fry and benefit concert, which will kick off early morning on November 25 at the Nashville Fairgrounds. With the help of Cargill, The Poultry Federation and Operation BBQ, the event has expanded to feed more people in the community with 2,000 cooked turkeys – 400 more than last year – and 1,200 frozen turkeys distributed. For information regarding the event, sponsorships or volunteer opportunities, please email amanda@tlmissionpossible.com.    The festivities will continue on into the night at Luke Combs' Category 10 for a benefit concert, with the lineup to be released soon. Pre-sale for the event begins today with the password TURKEY25 with general onsale this Friday, August 15 at 10:00 a.m. CT – purchase tickets here. Last year, the concert raised $250,000 for the third year in a row for Mission:Possible, featuring performances by Lawrence, Russell Dickerson, Meghan Patrick, John Schneider and Halfway To Hazard. Past performers of the annual concert include Tim McGraw, Luke Combs, Chris Young, Lainey Wilson, Jason Aldean, Cole Swindell, Justin Moore, Dustin Lynch, Lee Brice and more.    Since its inception, Lawrence's Mission:Possible has fried over 10,000 turkeys, provided more than 86,000 meals to the homeless across Middle Tennessee, donated over $1M to Nashville Rescue Mission and raised over $2.5M which helps to further its goals, advocate for those in need and expand their ability to support aligned causes.  For more information visit www.tlmissionpossible.com and keep up with Lawrence on Instagram, Facebook and TikTok.

ABOUT TRACY LAWRENCE: With 13M albums sold and 18 No.1 singles, Tracy Lawrence has solidified his status as a cornerstone of country music for more than thirty years. Even as he continues to release music and tour, the CMA and ACM award winner's ambitions have also extended to numerous media and charity projects. His interest in working with younger artists and being able to explore different topics led to the “TL's Road House” podcast, which has featured guests such as HARDY, Jelly Roll, Lainey Wilson and more.   Over three decades into his decorated career, Lawrence's legacy continues to evolve. He spent 2024 touring with artists like Riley Green, Luke Bryan, Lainey Wilson and more on top of his first-ever headlining show at the Ryman, which was sold out, and he returned to the iconic venue this year with another sold-out show. After revisiting his catalog with the Hindsight 2020 Vol 1, 2 and 3 and Live at Billy Bob's Texas albums, Lawrence released his Out Here In It EP, available everywhere now. Meanwhile, Lawrence continues to uphold his commitment to helping those in need across Middle Tennessee and beyond with his Mission:Possible non-profit committed to serving the homeless. From its humble beginnings cooking Thanksgiving dinners for the Nashville Rescue Mission to frying over 10K turkeys to date, the organization has raised more than $1M for those in need. In recognition of his philanthropic efforts, Lawrence was honored with the 2023 CRS Humanitarian Award.   For additional information on Tracy Lawrence, please visit his website, Facebook, Instagram, Twitter and TikTok.   ABOUT MISSION:POSSIBLE: Tracy Lawrence's Mission:Possible exists to raise support and awareness of the homeless population in Middle Tennessee and beyond. The organization was launched in 2006 with its initial fundraising event, Mission:Possible Turkey Fry which has raised over $1M for Nashville Rescue Mission, fried over 10K turkeys and provided over 86K meals to the homeless and hungry of Middle Tennessee. In 2021, the organization created an annual Spring event, Mission: Possible Celebrity Golf Classic which has raised nearly $1.5M to date.

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