From whispers about shadow governments to speculation about alien cover-ups, conspiracy theories have long found fertile ground in the United States. While some theories have been around for decades, others have exploded more recently, fueled by internet forums, social media rabbit holes, and a growing distrust in institutions. And let’s face it, whether you believe in them or not, conspiracy theories make for captivating conversation.
A new study by Hello Millions dove into the rabbit hole to find out which theories Americans are most curious about and where. By analyzing Google Trends data alongside discussions from Reddit’s r/conspiracy community, the research revealed the most searched conspiracy theory in every U.S. state.
QAnon (Most Popular in 9 States)
Topping the charts in Texas, Florida, Alabama, and other Southern states, QAnon remains the most dominant conspiracy theory in the country. It centers around the idea that a secret cabal of elite figures are running global child trafficking rings and pulling the strings behind political events. Its continued popularity, especially in more conservative areas, could be linked to distrust in federal power and the internet echo chambers that amplify these beliefs.
JFK Assassination Cover-Up (8 States)
Still sparking debate over 60 years later, the theory that the U.S. government was involved in President John F. Kennedy’s assassination leads in eight Northeastern states, including Massachusetts and Connecticut. The enduring skepticism could stem from inconsistencies in official reports and the mysterious aura surrounding the Warren Commission’s findings. It’s one of the few conspiracy theories that has managed to cross generational lines.
9/11 Was an Inside Job (6 States)
This theory resonates most in places directly affected by the tragedy, like New York, New Jersey, and Pennsylvania. Believers suggest that elements within the U.S. government either orchestrated or allowed the attacks as a pretext for war and expanded surveillance. The emotional weight of 9/11, combined with controversial foreign policy decisions that followed, helps explain its lasting grip in these states.
Area 51 Crash Site (5 States)
In Nevada, Arizona, and New Mexico, where the desert holds decades of alien lore, it’s no surprise Area 51 conspiracy theories take the top spot. The belief that the government is hiding UFOs and extraterrestrial tech at the secretive site is fueled by its longstanding secrecy and pop culture depictions. Even Google Earth won’t show you what’s behind those fences, and that’s exactly the point, say believers.
Chemtrails (5 States)
States like Oregon, Washington, and Idaho are most likely to believe in chemtrails, the theory that those white trails left by planes are actually chemicals being dispersed into the atmosphere. Often tied to environmental concerns and government mistrust, it’s a theory that thrives in regions where clean air and skies are a major part of life.
Illuminati (5 States)
In California, Hawaii, and Minnesota, people seem especially convinced that a shadowy elite, the so-called Illuminati, is manipulating everything from global politics to pop music. The theory thrives on symbolism and mystery, and its popularity might reflect how celebrity culture and political drama collide in these states.
New World Order (4 States)
This theory, popular in the Southeastern U.S., imagines a future where global elites establish a single authoritarian world government. In states like North Carolina and South Carolina, such beliefs may be tied to fears of losing national sovereignty and individual freedoms — themes that have become more common in political rhetoric.
Big Pharma Hiding Cures (3 States)
In the Midwest, states like Iowa, Missouri, and Indiana are most likely to believe that pharmaceutical companies are sitting on cures to keep selling treatments. This theory often gains traction during health crises or amid rising drug prices, playing into a broader suspicion of corporate motives.
Epstein Didn’t Kill Himself (2 States)
In Kansas and Nebraska, the mysterious death of Jeffrey Epstein dominates conspiracy interest. This theory suggests that Epstein, who had ties to high-profile figures, was murdered to silence him. The lack of transparency around his death, paired with years of speculation about his connections, fuels ongoing public suspicion.
Princess Diana Was Murdered (1 State)
In South Dakota, the belief that Princess Diana’s tragic death wasn’t accidental tops the list. Longstanding rumors about media harassment, royal family tensions, and mysterious vehicle footage continue to raise questions among the public, especially fans of the late princess.
Moon Landing Was Faked (1 State)
North Dakota leads in skepticism over one of America’s greatest achievements. Despite overwhelming scientific evidence and physical artifacts, this theory persists, fueled by claims about shadows, flag movement, and the Cold War pressure to win the space race.
Flat Earth Theory (1 State)
Illinois rounds out the list with perhaps the most mind-bending theory of all, that the Earth is flat. Though easily debunked, the theory lives on through viral content and a small but vocal online community. Why? Sometimes, it seems, people just love a good troll or a reason to question everything.
The full list:
Methodology
The study analyzed discussions on the r/conspiracy subreddit to find the theories people talk about most. Then, the study turned to Google Trends to find out which theory captures the most attention in each state. Some of the most well-known theories included the moon landing being fake, the Illuminati controlling everything, QAnon, and “Epstein didn’t kill himself.”
Conspiracy theories were ranked by the number of states where they ranked as the most searched.
Sources
Google Trends
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