Back-to-school season is a whirlwind—emotionally, logistically, and financially. In 2025, parents are expected to spend an average of $890 per child on supplies, tech, clothing, and extracurriculars, according to the National Retail Federation. That’s a nearly 12% increase from last year, with inflation and shifting academic demands driving costs and stress.
This year’s Back-to-School Survival Guide is your audience’s one-stop segment for smart savings, healthy habits, and tech-forward solutions—with help from some innovative brands making the transition smoother and more affordable than ever.
What this interview covers:
- Buy Now, Pay Smart: Affirm is helping families manage big-ticket back-to-school purchases with flexible, transparent payment plans—so you can shop smart without the stress.
- Stay Connected on Campus: T-Mobile offers affordable back-to-school wireless plans and devices that keep students connected, safe, and ready to learn—whether it’s digital homework or group projects on the go.
- Pack Smarter Snacks: Zbar by Clif makes it easier than ever to fuel kids’ growing minds with organic, on-the-go nutrition that won’t bust your grocery budget.
This segment is brought to you by Affirm, T-Mobile, Zbar, Olay and SmartyPants Vitamins
About Marisa Brahney
Emmy-award winning television host and lifestyle expert Marisa Brahney has been lighting up TV screens across the country for more than 15 years. A former news anchor and born storyteller with the gift of gab, Marisa has spent her career building creative, must-see television on channels like NBC and News 12 New Jersey and made numerous national news appearances.
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