A new study reveals that Ferrero Rocher is America’s favorite candy this Halloween.
Price-tracking website PriceListo.com used Google Keyword Planner to analyze the number of monthly searches on a state and national level between October 2024 and September 2025 for 229 different candies. The search combinations used for the analysis included "[candy]," "[candy] chocolate," "[candy] bulk," and "[candy] candy." Rankings have been created based on the most searched candy in each state and across the US.
The 10 most popular candies in the US
Rank | Candy | Average Number of Monthly Searches |
1. | Ferrero Rocher | 252,198 |
2. | Hershey’s | 222,306 |
3. | Oreo | 191,812 |
4. | Candy corn | 168,048 |
5. | Caramel | 151,351 |
6. | Skittles | 144,138 |
7. | Gummy Bears | 130,253 |
8. | Lollipop | 126,851 |
9. | Sour Patch Kids | 122,818 |
10. | Peeps | 121,632 |
Ferrero Rocher is America’s most popular candy, with 252,198 monthly searches on average nationwide, and appearing at the top in 18 states. California leads the nation in searches for the candy, with 38,473 searches each month, Texas follows with 31,187 monthly searches, while Florida is next with 19,208.
Hershey’s is in second place, with 222,306 monthly searches on average across the US. Pennsylvania is the state searching for Hershey’s the most, with an average of 32,381 searches each month, while Virginia (6,885) and Maryland (5,948) follow.
Oreo is next, with 191,812 monthly searches on average, despite only being Oregon’s favorite, with 2,523 searches. However, the candy showed strong popularity in California, Georgia, Texas and Massachusetts, as second favorite.
The Halloween classic, candy corn, ranks fourth, with a total of 168,048 searches every month on average across the US. The candy is Ohio’s favorite, with 6,520 searches, as well as Missouri’s (3,418) and Utah’s (2,529).
Caramel candy is in fifth position, with an average of 151,351 searches every month. Caramel is Louisiana and Mississippi’s most popular candy, with 2,299 searches and 1,282 searches, respectively.
Skittles is sixth on the list, with an average of 144,138 monthly searches. The candy is South Dakota’s fifth favorite, with 303 searches, along with Nebraska’s (835) and Florida’s (10,078).
Gummy bears follow in seventh place, with an average of 130,253 searches every month, despite not appearing in any state’s top five candies.
A lollipop is the eighth-most popular candy in the US, with 126,851 searches each month on average. Wyoming is the only state with a lollipop as a favorite candy, with 323 monthly searches.
Sour Patch Kids rank ninth, with 122,818 searches each month on average, but did not appear in any state’s five most popular candies.
Peeps complete the 10 most popular candies in the US, with 121,632 monthly searches, and also did not appear in any state’s top five most popular candy this Halloween.
A spokesperson for PriceListo.com, adds:
“With Halloween right around the corner, it is fascinating to take a look at candy favorites across the US, breaking down state and national favorites.
“Hershey’s seemed an obvious top choice for chocolate; however, Ferrero Rocher came out on top, reflecting a shift in chocolate preferences outside of American products and toward more premium chocolate.
"While search volume doesn't always align with actual purchasing behavior, it gives insight into what consumers are interested in and considering for their Halloween candy bowls this year.”
Post courtesy https://www.pricelisto.com/
Source:
Google Keyword Planner
Methodology:
- Google Keyword Planner was used to analyze the search volumes on a state and national level for candies between October 2024 and September 2025. The search combinations used for the analysis included "[candy]," "[candy] chocolate," " [candy] bulk," and "[candy] candy".
An average monthly search volume was calculated for each candy.
The ranking has been created based on the candies with the highest average monthly search volumes.
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