Saturday, November 15, 2025

Caring Causes - Pura Vida

 

Just in time for the holiday season, Pura Vida and PIRETTE are teaming up to bring a touch of endless summer to your wish list. Introducing Pura Vida x PIRETTE, a collaboration inspired by sun-drenched days, salty air, and the laid-back ease of coastal living.



Available exclusively in Pura Vida retail stores now, the collection features three covetable pieces designed to make every day feel like summer:

  • Mini Fragrance Oil – $28 
  • Candle – $30
  • Fragrance Oil – $48

Infused with Pirette’s beloved coastal fragrance and Pura Vida’s relaxed charm, the collection brings the warmth of summer days to every season.


“Partnering with PIRETTE felt like such a natural fit for us,” says Ryan Heuser, CEO of Pura Vida. “We both share that love for laid-back, beachy living, and this collaboration really captures that spirit. It’s a little piece of summer you can carry with you all year long.”

From portable roll-ons perfect for travel and gifting, to a dreamy candle that sets the mood, the collection makes it easy to channel coastal calm wherever you are. Launching in store just in time for holiday gifting, though you might end up keeping it for yourself.

 The Pura Vida x PIRETTE collection is available now, exclusively in Pura Vida stores nationwide.


About Pura Vida

Pura Vida is the maker of the original friendship bracelet. They’re a bracelet company turned lifestyle brand that looks good and does good too. Pura Vida creates on-trend, thoughtfully designed pieces at price points that won’t break the budget (starting at just $8). Beyond style, they support a global community by providing full-time jobs to over 800 global artisans, operating as a certified B Corp, and donating over $5 Million (& counting!) to causes that support the planet and the people in it. 


To learn more about Pura Vida, visit www.puravidabracelets.com, follow Pura Vida on InstagramFacebook & TikTok.


About PIRETTE

We are PIRETTE, from Newport Beach, CA, a high quality beauty line that transports you to those perfect days of sand and sun. Our products are never crafted in a boardroom, we find inspiration at the beach. We use the highest quality ingredients and unlike your ex, we are non-toxic. Our line features a flagship scent that’s refined and salty, just like us, with notes of fresh green coconut, surf wax and sunscreen for a little dose of vitamin sea. Stay casual.


Find out more at pirettebeach.com or follow along at @pirettebeach.


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