Wednesday, November 12, 2025

House & Home - Dreamscrolling

 Growing a family comes with the need for a larger living space. Today, are parents spending too much time “dreamscrolling” real estate listings?

new report from Lombardo Homes explores how Americans are browsing the housing market today — often dreaming of spaces above their means. It found that 91% of Americans spend hours scrolling through homes they can’t afford, averaging 2.8 hours per week on real estate apps.
What’s the emotional impact of all this browsing? Reactions are mixed:
  • 38% feel inspired, and 37% feel motivated
  • 21% experience financial stress
  • 19% feel like they’re “falling behind in life”
The obsession with a perfect home may even impact life plans: 1 in 10 say they would delay having children to afford their dream home. Many say they’d make major trade-offs — including skipping vacations for five years (28%) or cutting dining out for a full year (23%).
Ultimately, this study raises a larger question: as dreamscrolling becomes a new digital pastime, is it fueling aspiration, or adding to the stressors of daily life?

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