With the holiday season fast approaching and gift cards poised to be among the most popular presents yet again, the personal-finance website WalletHub today released its report on the Best Gift Cards of 2025. This report highlights the best gift cards based on popularity, average discount and resale value, while also providing money-saving gift card tips to help holiday shoppers maximize their savings.
| Best Gift Cards | Most Popular Gift Cards |
| 1) Sephora Gift Card | 1) Visa Gift Card |
| 2) Target Gift Card | 2) Amazon Gift Card |
| 3) Starbucks Gift Card | 3) Target Gift Card |
| 4) Disney Gift Card | 4) Sephora Gift Card |
| 5) Chipotle Gift Card | 5) Disney Gift Card |
| Most-Discounted Cards | Best Resale Value |
| 1) SONIC Gift Card (22% discount) | 1) Costco Gift Card |
| 2) Dairy Queen Gift Card (22% discount) | 2) Best Buy Gift Card |
| 3) Old Navy Gift Card (12% discount) | 3) Walmart Gift Card |
| 4) Starbucks Gift Card (7% discount) | 4) Home Depot Gift Card |
| 5) Michaels Gift Card (6% discount) | 5) Visa Gift Card |
“Nearly two-thirds of Americans say they would enjoy the holidays more if people didn’t exchange gifts, according to a new WalletHub survey, and much of this sentiment can be chalked up to the expense and hassle of gift giving at a time when many people are concerned about their financial future. What a lot of folks may be overlooking is the fact that you can buy popular gift cards at a discount, which can save gift givers money and simplify the process considerably. Instead of picking a specific item, which can be hit or miss, you can simply choose a store that you know your recipient likes.”
- Chip Lupo, WalletHub Analyst
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