InvestorsObserver’s researchers have analyzed Black Friday shopping trends over the past three decades to understand how spending patterns have evolved, and how credit cards shape the sales season.
Our report reveals the changes in Black Friday sales from 1997 to 2024, and it includes:
The 10 states where Black Friday spending on durable goods has skyrocketed, and in which product categories
The top 10 states with the biggest drops in durable goods purchases, and in which product categories
The top 10 increases in durable goods spending 2020–2024
If your state hasn’t been included in the top rankings, we still can provide data and more context – do let me know what specific information you need.
“Not only are Americans spending more, but where and how they choose to spend has shifted – from a surge in durable goods in states like Nevada and Utah, to notable slowdowns in others. This change shows their financial confidence, but also carries risks for those trying to make the season special,” said Sam Bourgi, finance analyst at InvestorsObserver.
Sam would be happy to share tailored insights in a live/recorded interview or written Q&A. Let me know what works for you.
Kind regards,
PR Manager at InvestorsObserver
Email: zivile.kasparaviciute@
ABOUT SAM BOURGI
Sam Bourgi is a finance analyst and researcher at InvestorsObserver, bringing over 13 years of expertise in financial markets, economics, and monetary policy. His professional background spans the private, nonprofit, and public sectors, where he has held positions such as senior policy adviser, labor market analyst, and marketing director. Sam’s in-depth research and market analysis have been referenced by leading institutions and organizations, including the U.S. Congress, Department of Justice, Chicago Board Options Exchange, Bank for International Settlements, Boston University Law Review, Barron’s, and Forbes. Sam regularly appears on TV, including 11Alive, CBN, KFYR TV, and ABC30, and is often quoted by such media outlets as Yahoo Finance, SF Chronicle, The Tennessean, and MSN.
ABOUT INVESTORS OBSERVER
Investors Observer is a trusted source of independent financial analysis, market insights, and investment research for individuals and institutions. Founded to empower retail investors with actionable intelligence, InvestorsObserver delivers timely commentary, data-driven studies, and accessible financial tools designed to simplify complex market trends. Its research and insights have been featured by various media outlets, including Yahoo, The Guardian, Morning Star, Nasdaq, and more.
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How many Big Macs does it take to buy a house? The surprising truth about home affordability in 2025
These American cities have the most unaffordable neighborhoods in 2025
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