Iconic Seattle Rock Band Truly has signed with Worldwide Entertainment Group, LLC (WEG). The firm will handle all day-to-day management of the group utilizing all assets including talent management, licensed merchandise and live events. WEG will produce new branding to celebrate the band’s 30th anniversary worldwide tour in 2026. The tour is titled “Then, Today and Tomorrow” and will feature new material and re-releases of their past catalogue.
Critically acclaimed worldwide, Truly have set their own path since they broke onto the Seattle music scene in the 90’s. Fans and critics alike will be equally surprised as the band continues their musical growth creating music that expands beyond any current and past trends.
Truly is a band that still retains all original members with Robert Roth [lead vocals and guitar], Rock Hall Inductee, Hiro Yamamoto [bass guitar and vocals] and Mark Pickerel [drums]. The latter two were founding members respectively of Soundgarden and Screaming Trees. Hiro Yamamoto was honored November 8, 2025 into the Rock and Roll Hall of Fame as a Founding member of Soundgarden.
Dave Lory, President at WEG, along with Sandy Rizzo, Executive Vice-President, will co-manage the band for the company. Both state, “We have been fans for decades, so when the opportunity to work with them came along, we could not say yes fast enough. We are excited to be part of a band that always followed their own path and look forward to a great deal of success as we now have the proper team around them to succeed.”
Current tour stops include:
- Thursday, March 5th Portland, Oregon Mississippi Studios
- Friday, March 6th Seattle, Washington Baba Yaga
- Monday, March 9th San Francisco, CA Kilowatt Bar
- Wednesday, March 11th Los Angeles, CA The Moroccan Lounge
- Thursday, March 12th Phoenix, AZ Rebel Lounge
- Saturday, March 14th Denver, CO The Black Buzzard
- Tuesday, March 17th Chicago, IL Beat Kitchen
- Wed, March 18th Detroit, MI Lager House
- Sunday, March 22nd Boston, MA Middle East
- Monday, March 23rd New York City Mercury Lounge
- Thursday, March 26th Nashville, TN The Basement
The tour is currently being booked by Tom Linden at CMMN PPL in North America. Worldwide dates will be added after the first run of shows, with a larger North American tour slated for mid-2026.
About Truly
Truly has a very credible reputation with a sound that evokes Radiohead meets Flaming Lips. Formed in the midst of the Seattle grunge scene, Truly forged a new path and distinguished themselves by merging mixtures of psychedelia and pop to visceral heaviness. This approach created a distinct blend of music that continues to defy current genres.
Truly’s press shows a band that did not follow trends. They were unique in their musical and lyrical approach as compared to the many bands coming out of Seattle at the time. Looking beyond the usual, Truly crafted their own singularly recognizable style.
About Worldwide Entertainment Group (WEG):
Founded in late 2024, Worldwide Entertainment Group (WEG) based in New York is an innovative entertainment and music management group focused on a holistic approach to artists and programs that develop careers but also serve them within all assets of the business needs. Led by entertainment veteran executives Dave Lory, Dick Wingate and Joshua Simons, the company is in a unique position to provide the full spectrum of services including talent management, marketing, promotion, licensing, event management and career development. For more information about Worldwide Entertainment Group (WEG) please visit www.wweg.com
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