Monday, February 23, 2026

Going Green - Clean Start

 Ello, makers of reusable food and beverage essentials, has launched Clean Start, a new children’s tableware collection designed to help families feel good about the choices they make at the table, right from the start.


Crafted from premium porcelain ceramic and finished with soft, removable, food-safe silicone bumpers to protect surfaces, Clean Start offers a safer alternative to traditional kids’ dishware. It eliminates the common plastics and coatings typically found in conventional options. Every piece is free from BPA, PVC, phthalates, melamine, and PFAS (forever chemicals), offering parents greater peace of mind during the earliest (and messiest) mealtime milestones. 


Clean Start launched this month on ElloProducts.com and Amazon. This brand would be a strong fit for stories around toddler milestones, eco-conscious parenting, non-toxic living, or gifts for new parents. 


The line includes:

  • The Breakfast Plate 2-pack - divided with one large and two smaller sections. Sized to fit most standard high chair trays

  • The Toddler Bowls 2-pack - Scoop-friendly, stackable bowls featuring easy leverage tabs.

  • The Everything Plate 2-pack - Square shape with plenty of room for full meals, finger foods, or samplers






More About Clean Start:

Clean Start is ready for those milestone moments when little ones take their first bites of solid food. Made from durable ceramic with protective silicone sleeves, the line offers a stylish, eco-conscious alternative to traditional plastic toddler dishware. Designed to be left out on the table, not tucked away, Clean Start is dishwasher-safe, microwave-safe, and thoughtfully sized for little hands, making mealtime easier for parents and more fun for kids.


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