ccording to a new study, Illinois is the most interested in investing in real estate.
Real estate company New Jersey Real Estate Network investigated which US states are most interested in investing in real estate. They did this by calculating the average number of monthly Google searches relating to investing for 218 different keywords such as, ‘how to invest in real estate’, ‘how to invest in property,’ and ‘rental property investment for the first five months of 2024 and 2025.’
States were then ranked by the highest rate of monthly searches per 100,000 residents between January to May 2025. The percentage difference in search interest between the first five months of 2024 and 2025 was also calculated.
States most interested in investing in real estate – Top 10
Rank | State | Average monthly searches per 100,000 residents (January - May 2025) | Average monthly searches per 100,000 residents (January – May 2024) | Percentage change in searches (January – May 2024 to January – May 2025) |
1. | Illinois | 515 | 510 | 1.01% |
2. | Wisconsin | 508 | 478 | 6.26% |
3. | Minnesota | 502 | 470 | 6.84% |
4. | Ohio | 500 | 482 | 3.75% |
5. | Michigan | 489 | 487 | 0.57% |
6. | Georgia | 487 | 492 | -0.97% |
7. | Indiana | 473 | 451 | 4.74% |
8. | Pennsylvania | 470 | 444 | 5.93% |
9. | Iowa | 460 | 389 | 18.28% |
10. | North Carolina | 454 | 415 | 9.34% |
According to the study, Illinois is most interested in investing in real estate, with a monthly average of 515 Google searches relating to investing in real estate per 100,000 residents. In 2024, the monthly average was 510 searches per 100,000 residents, with only a 1.01% increase in Google searches in 2025. In 2025, the most searched term is ‘houses for sale,’ with a monthly average of 28,300 searches.
Second on this list is Wisconsin, with a monthly average of 508 Google searches per 100,000 residents. In 2024, the monthly average was 478, revealing a 6.26% increase in search interest from 2024. In 2025, the most searched term is ‘houses for sale’, with a monthly average of 14,260 searches.
Minnesota is third on the list, with a monthly average of 502 Google searches relating to investing in real estate per 100,000 residents. In 2024, the monthly average was 470 searches per 100,000 residents, meaning there was a 6.84% increase in searches in 2025. The most searched-for term in 2025 is ‘houses for sale’, with a monthly average of 14,260 searches.
Fourth on the list is Ohio, with a monthly average of 500 Google searches relating to investing in real estate per 100,000 residents. In 2024, the monthly average was 482, meaning that there was a 3.75% increase in searches in 2025. The state’s most searched term in 2025 is ‘houses for sale’, with a monthly average of 28,300 searches.
Rounding out the top five is Michigan, with a monthly average of 489 Google searches related to investing in real estate per 100,000 residents. In 2024, the monthly average was 487, meaning that there was only a 0.57% increase in searches in 2025. The most searched term in Michigan is ‘houses for sale’, with a monthly average of 21,380 searches.
A spokesperson from New Jersey Real Estate Network commented on the findings,
“The US has seen a huge rise in house prices, with the average family home now costing around $503,800, which is over $100,000 more than the average cost in 2020.
“Despite significant rises, many Americans are looking to invest in real estate as a source of passive income or even a sole income. Illinoisians are most interested in investing in real estate, with the average price for a house in the state costing around $282,909, the 17th lowest average compared to other states.
“Six of the top 10 most interested states (Illinois, Minnesota, Ohio, Michigan, Pennsylvania, and Iowa) feature in the 20 lowest average costing states to buy a house.”
Post courtesy https://www.
Source:
Google Keyword Planner, Zillow, Federal Reserve Bank of St. Louis
Methodology:
1) Monthly average search volume data was taken from Google Keyword Planner based on searches over the 5 months since the beginning in 2025 and the same period in 2024, to reveal which US states are most interested in real estate investment, and which states/keywords have seen the most growth in the period.
2) A list of 218 short-tail and long-tail keywords was selected, such as:
- Real estate for sale
- How to invest in real estate
- Buy a second home to rent
- Buy a rental property
- Fix and flip
- How to flip a house
- Real estate investing strategies
- Rental property investment
3) Using this data, the total search volume for the listed terms can be observed nationwide and per state, and the keywords are ranked by highest average monthly search volume, descending. The states have also been ranked by their absolute and per-100k adjusted search volume for the selected terms, with the state with the highest normalized search volume for the chosen terms at the top, descending.
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