Monica Nassif didn’t just build a brand - she bottled a legacy. I Bottled My Mother is the gritty, hilarious, heartfelt origin story behind Mrs. Meyer’s Clean Day, the cult-favorite cleaning line inspired by Monica’s real-life mom, Thelma Meyer: a whip-smart, no-nonsense Midwesterner who raised nine children with little more than elbow grease, common sense, and a garden full of vegetables.
The book is both a manual, giving advice to those who want to create their own startups, and a memoir, sharing the story of one woman's journey from kitchen floor to national brand. It's easy to read, with short, concise chapters and a friendly tone.
About Monica:
Monica Nassif is a founder, entrepreneur, brand builder, and motivational speaker known for pioneering success in the consumer household cleaning product market through her ventures including Mrs. Meyer’s Clean Day.
Fearless with a can-do, hands-on approach to running a business, Nassif launched four startups. Two succeeded and two flopped. Her most successful venture, the Mrs. Meyer’s Clean Day brand, completely revolutionized the $30 billion U.S. consumer market of household cleaning products. She created aromatherapeutic and earth-friendly products with a consistent fragrance and performance across all types of household cleaners—counter-top spray, dish soap, hand soap, laundry detergent and more.
Nassif built two brands in this new premium category: Caldrea and Mrs. Meyer’s Clean Day. She didn’t just build the Mrs. Meyer’s brand from scratch—Nassif bottled a legacy—her mother. The cult-like favorite cleaning line was inspired by Nassif’s real-life mom, Thelma Meyer: a whip-smart, no-nonsense Midwesterner who raised nine children with little more than elbow grease, commonsense and a garden full of vegetables. Nassif believes in the power of building authentic and authoritative brands to stand the test of time.
She sold her company to SC Johnson in 2008, and the Mrs. Meyer’s brand continues to thrive in the marketplace. To this day, Nassif inspires entrepreneurs and founders with her success story of hard work, perseverance and marketing savvy. She launched her career with Target Corporation in marketing communications as a speechwriter, editor and publicist. She continued her career by launching a marketing communications agency in Minneapolis called Kilter Incorporated. The agency served consumer product brands and retail companies, such as Target. During that time, she honed her talent for building beloved brands.
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