Global avatar social platform ZEPETO, which has over 400 million registered users, today announced an exciting collaboration with the iconic, trendsetting fashion doll brand Bratz to host the “Bratz x ZEPETO Contest,” beginning March 20, 2026. The contest will run for four consecutive weeks - through April 16 - and will introduce a new fashion theme each week.
The contest allows ZEPETO users to express Bratz’s bold, confident, and cutting-edge signature style through their avatars and share their creations with the community. Beyond simply wearing themed items, the contest encourages users to become creators themselves, sharing their personal fashion passions through posts on the ZEPETO feed.
The contest will consist of a four-round relay format, with a new theme released every Friday during the contest. These include:
- The first round, which began March 20, is themed “My Own Bratz,” where users present their own signature look inspired by the iconic Bratz aesthetic.
- Starting March 27, the theme shifts to “Pop Starz,” capturing the energy of being the biggest popstar on stage and the new Bratz Pop Starz dolls.
- From April 3, the theme will be “Chrome Style,” where users will be exploring styles that are sleek and edgy, celebrating the Bratz 25th anniversary color.
- The final round, beginning April 10, concludes the contest with a glamorous “Party Look” theme for users’ final night out!
Users can tap their way into the action by selecting their Bratz avatar within the ZEPETO app and style their character according to the week’s creative theme. Once they’ve perfected their design, users can upload a feed post using the hashtag #BratzXZEPETO. For those looking to showcase their design further and double their chances of winning, they are encouraged to post their design on their personal social media accounts using the same hashtag.
Annette Lee, Head of Business Development at NAVER Z said: “We are proud to partner with the iconic fashion doll brand Bratz to create a global celebration where users can discover and share the beauty of being their most authentic selves. As a leading global avatar social platform, we will continue to introduce collaborations and content that empower users to enjoy limitless self-expression through their avatars.”
During the contest period, ZEPETO will also release exclusive outfits and makeup items inspired by Bratz’s iconic style, giving users more styles to choose from each week. Additional details can be found on the event page within the ZEPETO app.
Media Kit: LINK
About ZEPETO
Launched in South Korea in 2018 by Naver Z, ZEPETO has achieved exponential international growth with over 400 million registered users worldwide. The platform counts 15-20 million monthly active users, including more than 3 million creators, and over 250 million creator-designed items sold in-app. For more information, visit https://web.zepeto.me/en.
About MGA Entertainment
MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™,
No comments:
Post a Comment