Wednesday, June 17, 2026

House & Home - What Loses a Home Sale?

Buyers are making up their minds faster than ever, and one bad smell can be all it takes to lose a sale.

A new survey from 2-10 Home Buyers Warranty finds that 27% of homeowners go with their gut when making a choice about a home, and nearly half (49%) of current buyers and homeowners have walked away immediately after spotting a minor issue.

So what's sending buyers running? The top turnoffs are:

  • Mold smell (89%)
  • Uneven floors (77%)
  • Smoke smell (73%)

On the flip side, buyers are willing to pay more for the right features. Desirable location, home condition, and outdoor space topped the list of qualities worth stretching a budget for. Even so, 1 in 4 buyers say it takes them just 10 minutes to decide whether a home is the right fit

Take a look at the full report for biggest home pet peeves and more. 

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