Musi Minute - Gibson Artist Spotlight: Black Polish

 Gibson, the iconic global instrument brand, has shaped sound across generations and genres of music, becoming one of the most relevant, played, and loved brands worldwide. As part of Gibson’s commitment to artist-first culture and elevating new music from emerging musicians around the world, the Gibson Artist Spotlight Program highlights an evolving roster of musicians who are celebrated across Gibson’s global channels.

 

Los Angeles–based alternative artist Black Polish (Jayden “Jay” Binnix) continues to emerge as one of the most imaginative voices in modern indie-alt music, crafting cinematic worlds steeped in angst, identity, and emotional duality. Since first breaking out with their 2020 debut single “Sophie,” Jay has built a dedicated community of listeners drawn to their raw honesty, visual storytelling, and genre-bending fusion of alternative, electronic, and pop.

 

“I want to build entire worlds for people to dissect,” Jay has often said, a creative mission that has only deepened with the release of their sophomore concept album, YUNA, released via BMG on October 29, 2025. The record marks a major evolution in the Black Polish universe—bold, dark-sided, and thematically rich—reflecting a period marked by anger, mania, depression, and ultimately self-forgiveness. Jay describes YUNA as “a love letter on forgiving my self-destruction,” contrasting their 2024 debut album Forest, which they called “a love letter to going through puberty.” 

 

Listen to YUNA, the new album from Black Polish, available now via BMG HERE.

 

At the center of the new album is YUNA, Jay’s alter ego—a haunting, hyperfeminine embodiment of their most chaotic instincts. Through YUNA, Jay explores themes of seduction, self-reconciliation, and the parts of ourselves we try (and fail) to banish. The album’s narrative builds through tracks like “LUSH,” “BONDAGE,” “BE WITH YOU,” and its hypnotic standout “ABOUT YOU/SUNRISE,” which received an official music video expanding the project’s growing visual world. Critically acclaimed for its shifting sonics and intense emotional storytelling, YUNA pushes further into the cinematic style that has become Black Polish’s signature. Jay is known for textural, visually-charged songwriting — “I’m trying to paint a whole story in three minutes,” they explained when discussing their work on “ABOUT YOU/SUNRISE.”

 

To bring YUNA to life on stage, Black Polish announced an extensive North American headline tour, beginning late 2025 in Los Angeles and spanning major cities including San Francisco, Seattle, Boston, New York, and more—marking their most ambitious live itinerary to date.

 

Raised in Florida and Maryland, Jay began singing early, taking piano lessons at age five before adding guitar and ukulele. Their first song, “Sophie,” inspired by a childhood girlfriend, became a grassroots breakout with millions of streams. Over time, their work, shaped by influences like Halsey, girl in red, and Twenty One Pilots, has been featured on playlists including New Music Friday and All New Indie, and they contributed the original track “Armageddon” to Hulu’s “Love, Victor.”

 

Despite their growing success, Jay remains grounded in a single artistic purpose: to make listeners feel seen. “I just want to make people feel less alone,” they’ve said. Their music continues to resonate deeply with fans who look to Black Polish as proof that vulnerability, self-invention, and emotional chaos can coexist—and even become beautiful.

Watch the new video from Black Polish for the single “Obsession” HERE.

Read the new interview with Black Polish on the Gibson Gazette HERE.

 

Black Polish performs with the Kramer SM-1 and Gibson Hummingbird.

 

Each month, the Gibson Artist Spotlight introduces a new musician or group, connecting them with Gibson’s global audience through Gibson.com, social media, advertising campaigns, Gibson Garage in-store events, features in the Gibson Gazette, and music media outlets, helping their music reach listeners worldwide.

 

Introducing the Gibson Artist Spotlight musicians for 2026: De Nachtwacht (The Netherlands), Night Traveler (Austin, TX), Charlotte Sands (Los Angeles, CA), Corella (United Kingdom), verygently (Nashville, TN), Black Polish (Los Angeles, CA), jo0ji (Tottori, Japan), Ponpon (Los Angeles, CA), Paula Pera (Bogotá, Colombia), Nieve Ella (United Kingdom), Bandalos Chinos (Buenos Aires, Argentina), and Last Train (Altkirch, Alsace, France).

 

Listen to Gibson’s Monthly Spotify Playlist to discover new music and emerging artists HERE.

 

Stay tuned for monthly updates throughout the year as we introduce each new Gibson Artist Spotlight feature. Discover more about the artists HERE.