Gibson continues its year-long Handcrafted in Nashville, TN campaign with the premiere of Chapter 1: “Wood,” the first installment in a four-part video series exploring the craftsmanship, materials, and artistry behind Gibson electric guitars. This year-long marquee campaign celebrates the craftsmanship and innovation that drives Gibson and Gibson Custom electric guitar-making in the heart of Music City, where Gibson musical instruments begin a journey—one that will ultimately carry it from Nashville’s craftories to the world’s biggest stages, in addition to rehearsal rooms, recording studios, and homes all over the world.
Narrated by Pepper Keenan of Corrosion of Conformity and Down, Chapter 1 “Wood” takes viewers to the very beginning of the Gibson story—long before the first note is played—exploring the essential role that tonewoods play in shaping the unmistakable sound of Gibson instruments. Watch Chapter 1: “Wood” HERE and explore all Gibson and Gibson Custom electric guitars HERE.
For more than 50 years, Gibson electric guitars have been handcrafted in the heart of Music City—Nashville, Tennessee—where wood and steel meet heart and soul, yet the true origin of every instrument begins far beyond the craftory, in nature itself. As Pepper Keenan reflects in the film, “The story of a Gibson guitar begins long before you open the case…long before you strum that first chord. It begins with a tree—a tree that had already been growing for over a century.” From forest to stage, the careful selection of premium tonewoods forms the foundation of Gibson’s most iconic instruments—guitars designed not only for exceptional tone, but to endure beyond lifetimes. This commitment starts at the source, where Gibson works closely with trusted partners to responsibly procure materials while supporting the sustainability and long-term stewardship of the world’s forests, ensuring the future of guitar-making for generations to come. Every Gibson electric guitar is handcrafted in the USA and built to sustain—not only under the player’s fingers, but across decades as a future heirloom instrument.
Gibson:
GIBSON.COM | X | IG | FB | TT | GIBSON APP | GIBSON GARAGE NASHVILLE | GIBSON GARAGE LONDON | GIBSON RECORDS | GIBSON GIVES | GIBSON CERTIFIED VINTAGE | GIBSON LIFESTYLE |
GIBSON TV EN ESPANOL | GIBSON TV
Epiphone:
EPIPHONE.COM | X | IG | FB | YT
Kramer:
KRAMERGUITARS.COM | X | IG | FB | YT
MESA/Boogie:
MESABOOGIE.COM | X | IG | FB
KRK:
KRKMUSIC.COM | X | IG | FB | Y
Maestro:
About Gibson:
Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for over 130 years. Founded in 1894 and headquartered in Nashville, Tennessee, Gibson has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by all Gibson brands. Explore more at Gibson.com, Gibson App, and on Gibson TV, follow us on Instagram, X and Facebook, and visit us at the Gibson Garage Nashville and the Gibson Garage London.
No comments:
Post a Comment