With the holiday season right around the corner and many consumers struggling with high prices, WalletHub today released the results of its 2026 Holiday Shopping Survey, a nationally representative look at holiday shopper sentiment, along with its picks for the Best Credit Cards for Holiday Shopping in 2026. You can check out highlights below.
Key Findings
- Holiday Spending Pullback: 85% of people will spend the same amount or less on the holidays this year compared to last year.
- Less Festive Holidays: More than 2 in 3 Americans say the economy will make the holidays less fun this year.
- Giving Back Gets Harder: 62% of Americans say their charitable giving is affected by inflation.
- AI Shopping Assistants: Nearly 1 in 3 people would like to outsource their holiday shopping to an AI robot.
- Early Budgeting Helps: 85% of people say budgeting in advance helps during the holidays.
- Tired of Gift Exchanges: 67% of people say they would enjoy the holidays more if people didn’t exchange gifts.
- Best Credit Card for Holiday Shopping: Wells Fargo Active Cash is the best card because it offers 2% cash back on all purchases, a 0% introductory APR for 12 months, and a $0 annual fee.
“Many consumers are feeling some pre-holiday blues right now. More than two-thirds of people think the holidays won’t be as fun this year, thanks to the economy, according to a new WalletHub survey. And if you follow the money, they might be onto something. More than 8 in 10 people say they’re going to spend the same amount or less on the holidays this year compared to last year, and nearly as many people advocate for discontinuing gift giving.
You don’t need to cancel Christmas or anything like that, fortunately. You just need to use the tools at your disposal. For example, budgeting in advance can make a huge difference, and the right credit card could save you hundreds of dollars.”
- John Kiernan, WalletHub Editor
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