Friday, January 15, 2010

Meatlime Magic: Store Brand Formula

This only loosely fits "meals" but since meals for an infant are still meals, it works:)

I believe the breastmilk is best for babies, but that there are cases where it's not best for the family overall, and formula feeding or supplementation is needed. I've always had to laugh when I read advertisements by the name-brand formula, implying that store brand formula is bad for your baby. The FDA requires all formula to have the same nutritional qualities, so all formulas, name brand or store brand, have the same nutrients, including DHA and ARA.

Mead Johnson (they make Enfamil) has been sued - for apparently the third time - for false advertising by PBM (the company that makes basically all store-brand formulas). The makers of Similac have also filed a complaint against them. The ad in question is a picture of a duck where half is blurry and half is clear. Under the blurry half it says "without lipil" and under the other have it says "with lipil." The footnote actually says that it's being compared to discontinued Enfamil without lipil, and then claimed "only Enfamil LIPIL is clinically proven to improve brain and eye development."

The plaintiffs also have an article including a blurb about parents being able to contact them if they have purchased Enfamil.

For more information check out the following links:
PBM Press release
Bnet article
Brandweek article

Remember, if you're feeding your baby store brand formula, you don't need to feel like you're giving your baby any less quality than name brand formula.

*This is a sponsored post. All opinions written are mine.*

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