NIVEA currently has a challenge going with their 100 Years of Skincare Celebration. Rihanna is the official voice behind the year-long campaign, and is participating in the new #skin2skin Photo Challenge. The challenge gives NIVEA fans the chance to get skin2skin with Rihanna. All you have to do is show how you get skin2skin with their loved ones on the new #skin2skin Photo Challenge App on the NIVEA USA Facebook page.
There are daily prize pack giveaways of samples and full sized NIVEA products, coupons and gear. Concert ticket giveaways started June 23rd, 201. The first ticket giveaway was over the 4th of July weekend where a lucky NIVEA Facebook fan saw Rihanna's concert during her LOUD tour stop in Las Vegas. NIVEA will continue to give away tickets to several US tour stops and one lucky fan will fly to NY to meet Rihanna. In addition, there is a grand prize trip for two to see Rihanna perform at one of her European LOUD tour stops! The grand prize winner will be selected at the end of the voting period based on weighted averages of votes and comments.
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