American Express just launched “Friends of Japan,” its first-ever global social media program on Facebook. The purpose of the program is to reignite attention and support for earthquake relief efforts, by introducing a social campaign that builds upon previous contributions and fundraising activities by Amex since the disaster five months ago.
The campaign encourages people from around the world to share messages of hope, in 10 different languages, including Chinese, French, German, Korean, Portuguese and Spanish, through the Amex Facebook page and activate their own social networks to support this cause. American Express will donate $1 for every message of hope posted to Japan Platform, an intermediary non-governmental organization that supports various relief agencies active in the affected areas. Anyone on Facebook can send a message of hope for free. The program will run for eight weeks but the Facebook page will continue to be updated with new content thereafter.
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more on Amex's YouTube channel or by following @AmericanExpress.
Japan Platform (JPF) is an international emergency humanitarian aid organization, which offers more effective and prompt emergency aid in response to situations worldwide, focusing on the issues of refugees and natural disasters. JPF conducts such aid with a tripartite cooperation system where NGOs, the business community, and the government of Japan work in close cooperation based on equal partnership, making the most of each sectors’ characteristics and resources.
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