To celebrate the new Heinz® Ketchup bottles using PlantBottle™ technology, Heinz has launched the “Guess What We Just Planted?” trivia game and sweepstakes on its restaurant bottles, where you can test your green knowledge for a chance to win eco-friendly prizes, including a hybrid car and eco-vacation to Costa Rica.
Heinz is using the plant-based packaging as part of a strategic partnership with The Coca-Cola Company, which developed the technology. The PlantBottle is made from up to 30% renewable sugar cane material, yet looks, feels and functions just like traditional PET plastic, and is 100% recyclable. All 20-ounce bottles in both retail stores and in restaurants are now made from PlantBottle packaging.
For a limited time, the back of the bottles in restaurants will feature a QR code – a FIRST on a Heinz bottle – to help educate people on the technology and offer a chance to win eco-friendly prizes.
To participate, simply answer a fun, eco-themed “Guess What?” trivia question. Whether you answer right or wrong, you’re eligible to enter. Entries can be made once a day until September 30, 2011 for a chance to win one of 57 great prizes including an all-new hybrid or electric sedan and an eco-friendly family getaway to Costa Rica. There are a few different ways to play the “Guess What We Just Planted?” game:
- Smart Phone – For the first time for Heinz, use a smart phone to scan the QR code on the back of the Heinz Ketchup bottle, which will bring up a website to enter the sweepstakes.
- Text - Text the word “PLANT” to the number found on the back of the Heinz® Ketchup bottle (57000) and a return message will have website information on how to enter.
- Website – Visit www.HeinzKetchup.com/plant-bottle to play the game and enter.
The sweepstakes ends September 30, 2011. Visit www.HeinzKetchup.com/plant-bottle for official rules and more details.
For more information on Heinz Ketchup, please visit www.heinzketchup.com or check out Heinz Ketchup on Facebook.
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