Friday, March 30, 2012

Thrifty Thinking: Gift Cards

Buying gift cards for friends and family is a quick and easy way to personalize each gift while staying inside any budget, but is it better to buy in-store or online? Buying gift cards online is safer, because the card number is protected or created on-demand. If a thief is able to access the card number, they are able to create a fraudulent clone of the card and run a program to check the balance. Once the program reports that the card has been loaded, the thief can have the card emptied minutes after purchase, before the purchaser ever knows it’s missing. Even the cardboard cases are not tamper-proof and should be inspected before check out.

Often, the recipient does not know the card has been emptied until it comes back declined. Too embarrassed to say anything, the card’s purchaser may never find out the card was emptied and without a receipt, the recipient is stuck with an empty card.

Another benefit to buying gift cards online is the option to send e-gift cards, electronic gift cards sent to the recipient through e-mail or text message. Ideal for last minute gifts, e-gift cards are available alongside plastic retail cards on sites like GiftCardLab.com.

About GiftCardLab
GiftCardLab.com is your one stop shop for everything gift card. Whether you’re looking to personalize a Visa card with your own photo, or find gift cards to your favorite retailers and restaurants, GiftCardLab.com has the largest selection in the world. The Dallas based company was founded in 2004 and continues to wow customers with exceptional customer service. Learn more at GiftCardLab.com

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