Wednesday, May 9, 2012

Fun Freetime: Great American Backyard Campout

The Coleman Company, Inc. has partnered with National Wildlife Federation to become a national sponsor of Great American Backyard Campout. As part of its sponsorship, Coleman will be inviting families across the nation to get outside during the annual camping-focused event on June 23, 2012. Great American Backyard Campout is part of National Wildlife Federation’s “Be Out There” movement, which is designed to provide tools that inspire parents and children to spend time in the outdoors.
 
To make backyard camping even simpler, Coleman and its retail partners are working together to provide campers with high-quality, easy-to-use gear, like the award-winning Instant Tent, which can be pitched in less than a minute.
 
“National Wildlife Federation is pleased to have Coleman partner with Great American Backyard Campout. With their support, we can engage more parents with this family- friendly outdoor activity to create healthy, happy children, ” said Meri-Margaret Deoudes, Vice President of Strategic Alliances for National Wildlife Federation.
 
To learn more about Coleman and Great American Backyard Campout, visit ColemanBackyardCampout.com or facebook.com/colemanusa.
 
About Coleman
As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc. helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company’s products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under the Coleman® brand. Additionally, the company provides flotation devices, towables, rainwear as well as safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Helium® and Aerobed® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation and can be found online at COLEMAN.com.

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