Members of Rite Aid’s free loyalty program wellness+ across the country will find it even easier to shop and save at Rite Aid, thanks to the newest Load2Card capability. Beginning September 2, members of wellness+ will have their +UPs automatically loaded to theirwellness+ card. +UPs are special rewards earned when certain items or groups of items are purchased that can be used like cash toward a qualifying purchase at a future Rite Aid visit. Previously, +UPs have been printed at the bottom of register receipts, and customers needed to bring them to the store to redeem, often losing them before they were redeemed.
Rite Aid’s wellness+ members can also easily manage their +UPs on their computer via their online wellness+ account or smartphone by downloading the Rite Aid mobile app. Launched in March, the Rite Aid app also offers one-click prescription refill scanning, locations and features of the nearest Rite Aid stores and weekly sale and promotion listings.
Rite Aid is also launching +UP Text Notifications so customers can track their +UPs on the go. Wellness+ members can text “REWARD” to “RATEXT” on their mobile phones to receive a weekly text of the number and value of the +UPs available on their wellness+ card. Rite Aid customers may also elect to continue having their +UPs printed on their register receipts if they wish. A +UP can be redeemed starting at 6 a.m. on the day after it was earned and expires 14 days after issue.
Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with more than 4,600 stores in 31 states and the District of Columbia and fiscal 2012 annual revenues of $26.1 billion. Information about Rite Aid, including corporate background, is available through the company’s website at www.riteaid.com.
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