Celebrities try making
the most of their fame. They launch fashion lines, jewelry collections,
restaurants and perfumes. In 1991 Elizabeth Taylor introduced a first celebrity
perfume White Diamonds, a lot of
celebrities jumped on the perfume bandwagon ever since. Almost every star has a
personal perfume line now. Starlets and Hollywood stars, retiring sport stars
and singers strike a pose with huge fragrance bottles on the billboards. Some
of them are average, others are simply awful, yet there are some exceptional
examples.
This industry is
already over-exploited, it is very difficult for a celebrity fragrance to stand
out and be different. Antonio Banderas has about 30 perfumes, Paris Holton has
16, Katy Perry has two, P. Diddy has at least two. Everyone wants to exploit
their fame to the maximum.
The success of
celebrity perfume depends on various aspects:
-
First of
all, it directly depends on the ‘star value’. Stars like Justin Bieber are able
to sell just about everything. Sarah Jessica Parker has a reputation of a
fashion victim, that’s why her perfume sells best;
-
Secondly,
the attractive packaging is an eye candy for customers. How many of you bought
a perfume just because the bottle was cute? I bet a lot;
- Thirdly, advertising campaigns sell not only the fragrance, but also a
celebrity lifestyle. Katy Perry appeared as a sexy cat on a billboard of her Purr fragrance. Every celebrity is
trying to create their own unique quality that will sell almost anything.
Here is a list of
successful and disastrous celebrity perfumes:
Biebericious
It seems that no matter what Justin Bieber does it turns into gold. He
sells platinum singles and million-dollar fragrances. Ignore the fact that his
first perfume Someday smells like bubblegum
mixed with baby powder, teenage girls loved it regardless. A bottle of Someday comes with a massive pink flower
and a pendant from Bieber. His fans are young and inexperienced; they know
little about fragrances and are not very picky about it. These are the factors
of his success.
Paris Hilton
Miss Hilton has a very
controversial reputation as a rich spoiled girl. Nonetheless she has an army of
fans who would do anything to copy her image. And her image is ... well… pink,
girly, fluffy and silly, just like her perfumes that smell like strawberry
cupcake. It is a bit sexier than Bieber’s perfume, yet is very immature and too
fruity. Her scents are sold in a diamond shaped bottles or some other
glimmering package.
Snooki
I bet no one is
surprised to hear that Snooki has a perfume of her own. The question is: does
she even use it herself? It smells like kiwi mixed with a vanilla muffin.
Lady Gaga or Madonna ?
The girls that like Lady Gaga or Madonna are
not the same who like Paris Hilton or Jessica Simpson. Lady Gaga sells a different image; rest
assures you would not smell like a cupcake. Her fragrance Fame pursues an aggressive sensual image of a modern day bad girl.
Madonna’s Truth or Dare is another example of a
sensual fragrance for women [not girls]. Her image is about provocation and
controversy: a different image and a different style. A fragrance is designed
for Femme Fatale, not an ‘expensive hooker’ like Lady Gaga’s perfume.
Celebrity fragrances
have little to do with actual scent. Imagine Justin Bieber’s perfume bottled
like Lady Gaga’s Fame, the result
would be the same. People are obsessed with their idols and would buy their perfume just to
be closer to them.
Author Bio: Simon is a Blog owner and regular contributor for various Blogs from
Europe and likes to write in various topics and prides himself in being a
versatile professional writer.
This post was written
by Simon from higherclick.com on behalf of their client Macys.com
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