Consumer Critique: Playing to Win

If you're working in any business that requires selling or convincing other people, and you're a sports fan, you might be interested in Playing to Win: The Sport of Selling and How You Can Win the Game. This book carries a sporting analogy (specifically football) through the process of sales. The book begins with a somewhat lengthy introduction giving the author's background, then gets into the meat of the book - describing four different personalities in terms of positions (quarterback, running back, wide receiver, lineman) and then how different pairs look in combination. The sales process is broken down into pre-season (preparation for the sale) and the four quarters of a game in a step-by-step process.

I'm not a salesperson, nor a football fan, but I still was able to follow this book, and the sales process made sense. Quite honestly, I'm glad I'm not in sales - but if you are, and are looking for some help, check the book out.

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