What to Expect When You’re Expecting just launched of its new baby registry tool on
WhatToExpect.com in partnership with Babies“R”Us.
What To Expect’s new “Love-it Lists” will help take the guesswork out of what products expectant parents actually need by crowdsourcing top products from its online community of moms and dads who have “been there, and bought that.” To get inspiration on what they need for their baby, expectant parents can browse Love-it Lists of parent-chosen products by category, like nursery and car seats, or based on various lifestyle themes that best fit their own consumer profile, from suburban or urban mom to budget-conscious or fashion-forward. Even celebrity moms will share their picks—including the star of the What To Expect When You Are Expecting movie Elizabeth Banks, along with Vanessa Lachey, Tia & Tamera Mowry, celebrity fashion stylist Anya Sarre and more. While browsing Love-it Lists, expectant parents can easily add any product to their own Love-it List, which they can then share with friends and family through email and social media for comments and feedback. Once parents have compiled their dream Love-it List, just one click will enable them to transform it into their dream baby registry –at any Babies“R”Us store nationwide now.
What To Expect’s new “Love-it Lists” will help take the guesswork out of what products expectant parents actually need by crowdsourcing top products from its online community of moms and dads who have “been there, and bought that.” To get inspiration on what they need for their baby, expectant parents can browse Love-it Lists of parent-chosen products by category, like nursery and car seats, or based on various lifestyle themes that best fit their own consumer profile, from suburban or urban mom to budget-conscious or fashion-forward. Even celebrity moms will share their picks—including the star of the What To Expect When You Are Expecting movie Elizabeth Banks, along with Vanessa Lachey, Tia & Tamera Mowry, celebrity fashion stylist Anya Sarre and more. While browsing Love-it Lists, expectant parents can easily add any product to their own Love-it List, which they can then share with friends and family through email and social media for comments and feedback. Once parents have compiled their dream Love-it List, just one click will enable them to transform it into their dream baby registry –at any Babies“R”Us store nationwide now.
WhatToExpect.com, published by Everyday Health, Inc., is the online home to Heidi Murkoff’s globally
recognized parenting and pregnancy brand, WhatToExpect.com®. Offering original content and innovative tools for pregnancy and parenting every step of the way, the digital reach is 4 million women through desktop and mobile, with a community activity every 1.5 seconds.
Heidi Murkoff, author of the bestselling WhatToExpect.com® series of pregnancy and parenting books, has helped guide more than 40 million families worldwide from conception through the toddler years and beyond. According to USA Today, this parenting book, known as the “Bible” to moms across the world, is bought by 93 percent of all expecting mothers who buy a guide. (Source: comScore)
Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a
differentiated shopping experience through its family of brands. Merchandise is sold in 872 Toys“R”Us
and Babies“R”Us stores in the United States and Puerto Rico, and in more than 645 international stores
and over 150 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the
legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth
Avenue in New York City.
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