Contest: The Friskies

This year, Friskies has teamed up with YouTube celebrities The Fine Bros. to help look for original cat video submissions nationwide in order to crown America’s next internet cat superstar in The Friskies.  Today, The Fine Bros. alongside Friskies’ “official spokescat” Grumpy Cat appeared at VidCon, the largest industry conference and fan extravaganza in the world for online videos.  There, on VidCon’s main stage they announced “The Friskies” and issued a call for video submissions.  As cat videos are among the most popular topics on the Internet, it is a natural fit to kick off this year’s contest at VidCon. Following the announcement, Friskies hosted a meet-and-greet and photo op with Grumpy Cat for guests at VidCon.

Cat video creators can upload videos up to one minute in length at www.TheFriskies.com, or on Instagram and Vine, in one of four categories – Funny, Res-cute, Epic and Strange. If submitting a cat video on Instagram or Vine, use the hashtag #TheFriskies and the category hashtag that the video falls under – #Funny, #Rescute, #Strange or #Epic – to make sure the video is properly submitted.

The category captains will help review all entries and narrow them down to 12 finalists, three in each of the four categories. The finalists will be announced on August 11, 2014.  Fans will then be able to vote (limit one vote per entry per person per day) for their favorite video online at www.TheFriskies.com from August 11 to September 8, 2014. During the voting phase, consumers can help raise money and food for shelter organizations. Every vote equals one can of Friskies wet cat food donated to 10 select shelter partners, up to 250,000 cans. Additionally, with direction from category captains Friskies will donate over $20,000 to partnering shelters.

Visit www.TheFriskies.com to learn more and join the conversation online using the hashtag #TheFriskies.

Contest Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. Open only to legal residents of the 50 United States and D.C., 18 years of age or older at the time of entry (19 years of age or older if a resident of AL or NE; 21 years of age or older if a resident of MS). Entry period ends at 12:00 p.m. ET on 07/21/14. See Official Rules for details. Sponsored by Nestlé Purina PetCare Company, Checkerboard Square, St. Louis, MO.

About Friskies

The Friskies® brand offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties. Friskies is manufactured by Nestlé Purina PetCare, a global leader in the pet care industry. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis; Mo. Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. – the world’s largest food company.