Breyers® recently announced its next step toward meeting the quality preferences of today’s moms. The company revealed it’s now the largest packaged U.S. ice cream brand to source only milk and cream from farmers who don’t treat their cows with artificial growth hormones*.
The entire Unilever ice cream portfolio – including Fruttare®, Good Humor®, Klondike®, Magnum® and Popsicle® Brands – will follow the Breyers® lead and transition to sourcing milk and cream from cows not treated with artificial growth hormones in 2015, making Unilever the largest ice cream manufacturer in the world to make this commitment.
As part of the Breyers® quality commitment, the brand also launched a new initiative with the Rainforest Alliance, an international nonprofit working to conserve biodiversity and ensure sustainable livelihoods. Through this initiative, all Breyers® vanilla will come from sustainably sourced and Rainforest Alliance Certified™ vanilla beans from Madagascar.
The brand’s sustainability commitments are an extension of its longstanding dedication to quality. For example, Breyers® Natural Vanilla ice cream, America’s favorite vanilla, contains only five ingredients, such as fresh cream, sugar and milk.
I recently got coupons to try many Unilever family treats, including Breyers®, Fruttare, and more. They're brands that have been around for a long time, with great flavors and a selection that's sure to have something for everyone. Although I'd love to see them go farther in their commitment to sustainable living, these are steps in the right direction from a mainstream company!
*Suppliers of other ingredients such as cookies, candies & sauces may not be able to make this pledge. The FDA states that no significant difference has been shown between dairy derived from rBST-treated and non-rBST treated cows.
About the Breyers® Brand
For more than 140 years, consumers have enjoyed the great taste of Breyers® products, available in over 50 delicious varieties, including Natural Vanilla, which is America’s No. 1 Vanilla ice cream, and Coffee, Mint Chocolate Chip and Natural Strawberry. Breyers® products are available in grocery stores nationwide for the suggested retail price of $3.99 - $5.99.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.