Tuesday, July 14, 2015

Consumer Critique: Jack Hanna's Big Book of Why

Disclosure: I received complimentary products to facilitate this post. All opinions are my own. 

Kids love to ask questions. And sometimes those questions can have parents stumped. My older daughter trips me up all the time with questions about animals - she's very curious about them, and while I know a lot about science, I don't know everything about animals.

She's loved the new book we got to review, Jack Hannas Big Book of Why. The book is organized by habitat (grasslands, ocean, etc) to make it easy to find certain critters (we've spent lots of time in the rainforest section, since she loves big cats). It's got lots of questions and answers, some of which she already knew, but lots that she didn't, along with facts, quizzes, and photos of lots of animals.

At just under $20, this book is a great value. There is a wealth of information in a kid-friendly, but not childish, format, and parents will learn something too! 

Jack Hanna’s Big Book of Why is published by Media Lab Books. Populus Brands initiated and manages the partnership between Media Lab Books for Jack Hanna.

About Jack Hanna
Animal expert Jungle Jack Hanna’s hands-on approach has won him widespread acclaim as Director Emeritus of the Columbus Zoo and Aquarium, conservationist, author, television personality and lifelong adventurer. Recognized around the country as America’s favorite zookeeper, Jack has made countless television appearances since 1983 on shows such as Good Morning America, The Late Show with David Letterman, Larry King Live, The Talk, The Maury Show, Fox News Programs, and CNN News Programs. He is the host of TV’s Emmy award-winning Jack Hanna’s Into the Wild and Jack Hanna’s Wild Countdown. For more information, visit www.jackhanna.com
About Topix Media Lab
Topix Media Lab is a growing magazine and book-publishing house in New York City. Creating nearly 100 high-end bookazines and trade books per year, the companys expanding list of brand partners includes Jack Hanna, Discovery Channel, Scientific American, Newsweek, CBS Networks, World Wrestling Entertainment and more.  For more information, visit topixmedialab.com.
About Populus Brands
Populus Brands is a first-of-its-kind branded entertainment and business development company focused on content marketing across multiple platforms. With unique approaches to leveraging storytelling, our clients and partners include celebrities, producers, content distribution platforms, brands, retailers and licensors that include CBS, ABC, NBC, FOX, CW, SPIKE, AMC, CNBC, National Geographic Channel, Relativity Media, Lionsgate, 3Ball Entertainment, All3 Media, Litton Entertainment, Readers Digest Association and Harper Collins. Populus Brands currently represents the Jack Hanna Brand across all platforms including his TV series, Into The Wild and his current book Jack Hannas Big Book of Why.

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