In an open letter
published today in the Minneapolis Star
Tribune, the groups write “Your brand has been built on the reputation of
trust. But while more than 90 percent of Americans want the right to choose
whether their food contains genetically modified ingredients or GMOs, big food
companies, like General Mills, spend millions of dollars on anti-labeling
initiatives that keep their customers in the dark.”
“General Mills claims it wants to be
‘transparent’ with consumers on the issue of GMOs,” said Heather Kurth
Flesland, Campaign Director, Right to
Know MN. “A company is not ‘transparent’
when secretly funneling millions of dollars into anti-GMO labeling
campaigns. It’s time for General Mills to
start a real dialogue with consumers about their legitimate right to know
what’s in the food they eat and buy.”
In the letter, the groups point to
national surveys that show negative consequences for companies that are
activity working to deny consumers the right to know: “Recent polling found that 84 percent of
consumers believe that General Mills should stop spending money on campaigns
that deny consumers the right to know and nearly 70 percent of consumers are
less likely to purchase General Mills products knowing that the company funds
campaigns to deny consumers the right to know.”
The advertising campaign is part of an
ongoing effort lead by Just
Label It to change the positions of General Mills and other food
companies who are out of step with the American public on the issue of GMO
labeling. An online petition has garnered over 200,000 signatures in recent weeks and
reached over five million people over social media.
Studies
consistently show an overwhelming majority of Americans support mandatory
labeling for GMO foods. Mandatory labeling
would bring the U.S. into alignment with most other developed countries –
including 28 nations in the European Union as well as Japan, Australia, Brazil,
Russia, and China - all of whom already require labeling for GMOs.
“As one of the nation’s foremost companies and
head of more than 100 successful brands, we believe you can take the lead for
the rights and well-being of all Americans. We strongly urge you to support
mandatory [Food and Drug Administration] labeling of GMOs,” the letter
concludes.
Additional activities and events
directed at General Mills will be launched in the coming weeks. More information about this campaign is
available online www.concealorreveal.org and
on Twitter @justlabelit.
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