American
Express, in partnership with Beyoncé’s Formation World Tour and Uber,
announced previously a one-of-a-kind experience to give Beyoncé fans
access to Beyoncé’s
sold out tour in all 20 U.S. tour cities – directly in the Uber app - and 8 cities remain!
Fans
can get an exclusive experience with two free tickets to Beyoncé’s
show, courtesy of American Express, and a free round-trip Uber ride to
the venue and back home.
Building
on the momentum of American Express’ partnership with Beyoncé to
provide our Card Members exclusive, pre-sale access to the tour, we are
now unleashing the opportunity to be part of this moment to
anyone, by giving away hundreds of tickets across 20 U.S.
markets. And it all comes to life in a breakthrough Amex+Uber
integration that spotlights the intersection of music access and mobile
technology.
Here’s how it works:
·
Make sure you have the Uber app downloaded for iOS or Android
·
Enter code FORMATIONAMEX in the ‘Promotions’ section of the app to unlock the special “FORMATION” car view
·
Request a “FORMATION” car on the day of Beyoncé’s Formation World Tour show in your city
·
If connected to the “FORMATION” car, you’ll be
picked up and transported to the concert venue free of charge – your
Uber driver will have your two Beyoncé tickets
·
After the show, Uber will provide a complementary ride home
It all kicked off in Miami for the first date of Beyoncé’s Formation World Tour and continues for every show across the U.S.
The full press with participating tour dates can be found here:
http://about.americanexpress.com/news/pr/2016/amex-beyonce-team-up-with-uber.aspx
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