Wednesday, July 5, 2017

Book Nook: BrandED - Tell Your Story, Build Relationships, and Empower Learning

As a teacher, I'm seldom involved in creating a brand for my school. In fact, it's not really a thing. Schools are schools, and while they're all unique, it's often not on the forefront of anyone's mind (except maybe a marketing or recruiting person) to figure out how to brand the school. So I wasn't sure what I would get out of BrandED: Tell Your Story, Build Relationships, and Empower Learning.

After reading through the book, I felt it would be perfect primarily for our school's social media person, to help make a cohesive impact on the web and make sure that our messages are pointing towards the same thing. Yet, the book does a good job of pointing out why branding isn't just for the recruiter or marketing professional.

Having a brand message can help build community. If a school has a particular brand, it encourages buy-in from students, parents, community, and staff. It helps provide focus for the learning experience, and gives a foundation upon which to build relationships between all the stakeholders in the school. It also allows guests to really get a feel for the school when they visit, and can help with encouraging students to come - or making sure they know whether or not the school would be the best fit.

The book is a little wordy, and definitely has a narrow market, but if you work in education, and work in a school that doesn't have a cohesive identity, it's worth a read!

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